Here’s yet another survey suggesting e-readers are here to stay and growing. Here are some of the highlights of the poll:
- One in six Americans (15%) uses an e-Reader device up from less than one in ten (8%) a year ago.
- Those who do not have an e-Reader, one in six (15%) say they are likely to get an e-Reader device in the next six months.
- Overall, 16% of Americans read between 11 and 20 books a year with one in five reading 21 or more books in a year (20%). Those who have an e-Reader, one-third read 11-20 books a year (32%) and over one-quarter read 21 or more books in an average year (27%).
- One-third of Americans (32%) say they have not purchased any books in the past year compared to only 6% of e-Reader users who say the same.
- One in ten Americans purchased between 11 and 20 books (10%) or 21 or more books (9%) in the past year. Those who use e-readers, 17% purchased between 11 and 20 and 17% purchased 21 or more books in the past year.
- Half of both e-Reader users (50% and non-users (51%) say they read the same amount as they did six months ago.
- 24% of non e-Reader users say they are reading less than they did before (compared to just 8% of e-Reader users), over one-third of e-Reader users (36%) say they are reading more compared to just 16% of non-users.