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Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

Friday, September 1, 2017

Amazon Sends Alexa to College

Amazon is working to make its Echo smart speakers part of the educational experience for students, urging colleges and universities to experiment with the device and add it to their curricula.

The company has already given 1,600 Echo Dots to engineering students at Arizona State University, Tempe, to gain experience in voice technology. It created the Amazon Alexa Fund Fellowship to provide students funding to develop courses that utilize the device, plus set up a multimillion-dollar research competition called the Alexa Prize for developing new ways to use conversational artificial intelligence.

“Amazon’s strategy is much more about establishing Alexa and the mechanisms and the way that people interact with the virtual world, almost becoming the front end of the next generation of Internet access,” said Phil Hill, ed-tech consultant and blogger for e-Literate. “They’re looking to say, ‘People won’t be doing this much on the browsers anymore, they’re going to be interacting with natural language and voice, and we want that to go through us.’”

Utah State University, Logan, started using the device without any prompting from Amazon, installing an Echo Dot in a classroom for a visually impaired instructor, who uses it to turn on projectors and lower screens with voice commands. At Grand Valley State University, Allendale, MI, an instructor is using Alexa to expand the vocabulary of students in his computing and information systems courses.

Of course, not everyone is impressed. A professor of computer science at Rice University, Houston, views Alexa as more of a gimmick. There are also privacy concerns since the device listens constantly for a trigger word when activated.

“It raises the question, OK, you have to say, ‘Alexa, tell me this,’” Hill said. “That doesn’t mean the device is not listening at all times. It just means it uses the Alexa keyword to trigger a command. Where does that information go? Does Amazon store it? Does it get thrown away?”

Friday, April 15, 2016

Amazon Introduces a New E-Reader

Jeff Bezos, CEO of Amazon, let all his Twitter followers know on April 4 that a new Kindle was in the works. Just over a week later, Amazon started showing off its completely redesigned Kindle Oasis e-reader.

The new device is close to square with a side grip and a 6-in. screen that contains the e-reader’s central processing unit, storage, and battery. By changing the glass covering, Amazon was able to strengthen the glass and cut down the device’s size, according to a report from Mashable.

Amazon claims the battery life of the Oasis will be two weeks, but the leather case that will be shipped with it includes a backup battery that will extend the life by seven additional weeks. However, the device does not include the Alexa app that provides voice services to a number of Amazon products such as the Echo wireless speaker and voice-command device.

The Oasis is available for preorder and will begin shipping on April 27. It will cost $289.99 for the Wi-Fi-only edition that shows advertisements when the reader is turned on. The unit without advertisements costs $309.99, while a 3G device will cost $359.99 with offers and $379 without.

“The device’s funky new aesthetic is a surprise move for the relatively no-frills Kindle category, and yet it packs the longest battery of any e-reader ever made,” Nick Statt wrote in a review of the Oasis for The Verge. “These changes raise interesting questions for book lovers: What do we really need in an e-reader, and how much should those elements cost us?”

Tuesday, March 29, 2016

Amazon Is Making Bricks-and-Mortar Work

Amazon turned “showrooming” into a dirty word in retail. Now, the company is making showrooming work in its bricks-and-mortar bookstore, according to author and strategist Frank Catalano in an article for GeekWire.

Catalano visited the Amazon Books store in Seattle and discovered a lot to like. He found a comfortable store that made running across something new to read easier then the Amazon online recommendation engine. Prices were the same as listed online, despite signs that showed books at full publisher list price, and Amazon’s ratings and excerpts from reviews were easy to locate.

“The genius is that Amazon has neatly knocked down the virtual walls between online and physical retailing, carefully bringing online content and transactional expertise to what already works in in-person shopping,” Catalano wrote. “It just happens to be a bookstore.”

Reports have also surfaced about a pilot that places display stands of e-book-specific Amazon gift cards in drugstores in Washington state. The cards can be redeemed for the e-book on the card or turned into general-purpose store credit.

“It seems clear Amazon’s brick-and-mortar ambitions are only beginning,” Chris Meadows wrote in an article for TeleRead. “And if bookstores thought it was bad when they only had to compete with the online version of the site, something tells me their problems are just about to get a whole lot worse.”

Monday, February 22, 2016

Amazon Not Likely to Open 400 Locations

It caused quite a stir when a shopping-mall executive speculated that Amazon was planning to open as many as 400 physical bookstores around the nation. Amazon calls its plans more modest, which means Amazon Bookstores are still going to be popping up.

Rich Bellis, associate editor at Fast Company, predicted that the Amazon stores will be hybrids combining showroom, warehouse, pickup lockers, and books. He based that on the bookstore the online retailer already opened in Seattle and the model it has opened on some college campuses, which have simply been staffed order-and-pickup locations.

Bellis also said Amazon watched Barnes & Noble have trouble incorporating the Nook device into its stores and has learned from that lesson.

“It’s a physical bookseller with a failed digital business,” Bellis wrote. “Amazon has never been in that position and knows better than to put itself there. Instead, it may see physical locations as (among other things) more akin to Apple Stores, where it can showcase the hardware it sells online, with books being the sorts of things you might grab on your way out, like a new iPhone case.”

Friday, October 16, 2015

Amazon Expanding Staffed Pick-up Spots

Amazon continues to make a push on campus, now listing job opportunities at the Berkeley and Santa Barbara campuses of the University of California and the University of Cincinnati. The listing appears on the company’s website and offers candidates $13.15 per hour to work at new Campus Pick-Up Point (CPP) locations.

The CPP program began last February to provide students living in dorms or apartments near campus with an easy way to receive their online orders from Amazon. It’s also seen as part of a move into the college market that includes co-branded websites with UC Davis and Purdue University and taking over course materials operations at the University of Massachusetts, Amherst, according to a report in Fortune.

The Cincinnati Business Courier reported that Amazon took out a building permit in a building development near the Cincinnati campus and lists Nov. 13, 2015, as the approximate start date for employees of at that location.

However, the job postings and building permits don’t necessarily mean there’s a partnership between Amazon and the universities.  According to Fortune, a spokesperson for UC Santa Barbara said the school was not associated with any Amazon venture.

Thursday, October 8, 2015

Is the Amazon Six-Pack Headed to School?

Amazon is offering a six-pack of $50 Amazon Fire tablet computers for the price of five. The question is, why?

According to Adam Levy of The Motley Fool, this latest foray into tablet sales could be Amazon taking aim at the K-12 educational market. Levy points out that the number of people with families big enough to actually want six tablets might be limited. He also said that since schools are making more use of tablets, the low-cost Amazon device could be a lot more attractive than an iPad for schools facing budget issues.

“I’m not so sure Adam is really on the money here,” wrote Chris Meadows in a post for TeleRead. “iPads have a really good reputation as educational devices after all, and have built up a considerable library of quality software to aid in that purpose. Does Amazon’s software library have the educational chops necessary to compete?”

Amazon is certainly trying to develop customers for life. A company representative told the audience in an education session at CAMEX 2015 in Atlanta that’s why it is interested in on-campus locations. And what better way to do create lifetime customers than to have children using its operating system while in K-12?

However, Meadows said he believes the schools aren’t going to be thrilled that Amazon installed special advertising software into the Fire tablets that promotes its products. He also said that at less than $43, the Amazon Fire could be so inexpensive that many shoppers will see it as disposable, and may want to the six-pack just to have replacements handy.

“The point is, I don’t think it’s necessary to assume that families won’t buy into those six-packs, therefore they must be aimed at an education market,” Meadows wrote. “More than likely, some schools will be interested, but I suspect that more than enough families and even individuals will want to buy the bundles for that not to be an issue.”

Thursday, June 4, 2015

Plug-In Lets Buyers Shop Amazon, Buy Local

An app developer created a Chrome extension that turns the tables on Amazon, at least in the United Kingdom. BookIndy allows users to browse Amazon.co.uk and buy at participating local bookstores.

The app pulls data from book listings on the Amazon website and checks local stores through Hive.co.uk, an online bookseller. If the participating local store has the book in stock, BookIndy lists the price, a link to Amazon, and the distance in miles to the store.

While the plug-in is available in the Chrome Web Store, it only works with amazon.co.uk. The plug-in does allow users to find the cheapest price available, as well as information on the quickest way to get the title and have it delivered, but the only other examples of similar apps are tied to Amazon in France and to the e-book subscription service Oyster, according to Nate Hoffelder in his blog post for Ink, Bits, & Pixels.

“If you want to support your local bookseller, this is a great idea,” Hoffelder wrote. “I don’t have any local indies within driving distance myself, but given how rare these extensions are, I don’t think the idea is proving as popular as some in book culture would like.”

Wednesday, May 27, 2015

Amazon Launches Free Cloud Platform

Amazon continues to muscle its way into higher education. It’s latest step is the launch of AWS Educate, a program that allows instructors and students to use real-world cloud technology in the classroom.

Amazon Web Services (AWS) was started in 2006 as a technology platform providing computing services from data centers from around the world.  AWS Educate is a free service designed to make it easier to find cloud-related course content and combine it with class curricula.

Students and teachers have access to web-based training and self-paced labs through the program, along with in-person and online forums that will help integrate cloud technology with coursework. By joining the program, students and teachers also gain access to the AWS library of educational content, including full courses, syllabi, lectures, and homework assignments.

Monday, May 4, 2015

Amazon Updates Textbook Creator App

A major update for the Kindle Textbook Creator app has made the platform more useful, according to blogger Nate Hoffelder. The updated app allows educators to embed video and audio files in e-textbooks and now supports pop-up images.

“I’ve tested the app and I can confirm that you can embed audio,” Hoffelder wrote for Inks, Bits, & Pixels. “The app freezes while the media is being embedded in the project e-book file (it takes a while), but then it unlocks and lets you move the audio icon or video window around. You can also change the media’s title or description.”

Amazon added new options for building a table of contents and using a checkbox to choose which pages are added to the table of contents. Kindle Textbook Creator is specific to the Kindle platform but creates e-books that can be read on the Kindle app for Android, iOS, PC, and OSX.

“Amazon already sold digital textbooks and now they are also making it easier for educators to publish their own textbooks on the Kindle platform,” Hoffelder said. “It’s hard to say what is coming next, but I think we can expect Amazon to make a play for schools and the curricula market.”

Wednesday, March 4, 2015

Some Questions for Amazon@Purdue

Purdue University went all out for its new Amazon@Purdue bricks-and-mortar location in the Krach Leadership Center on the West Lafayette, IN, campus. The university president was there to cut a ceremonial ribbon and student employees in Amazon gear gave away gift cards and apparel to students in attendance.

But not everyone was impressed.

Tom Frey, owner of the University Book Store, which is technically off-campus but only by a few feet, has given lawyers a list of 57,000 titles Amazon is selling below his costs, according to a report by the public broadcasting station on campus. The University Book Store has been a licensed retailer of Purdue items and has sold textbooks to Purdue students for 75 years.

Bobby Haddix, the Purdue student body president, also questioned giving space in a building designed for students to an outside corporate entity. Amazon even flew Haddix out to Seattle so he could learn more about the company after he made two presentations against the idea to school trustees.

“This is a brand-new building. It was supposed to be specifically dedicated for students,” Haddix told the radio station. “And the decision was made over the summer while there weren’t a lot of students here to share their input to give this conference room away.”

Wednesday, February 25, 2015

Amazon Giving Bricks-and-Mortar a Try

Amazon’s first bricks-and-mortar location is aimed squarely at fostering customer loyalty with the millennial generation, according to a report in ZDNet. Amazon@Purdue at Purdue University, West Lafayette, IN, provides the online retail giant with a way to conveniently reach the 18-34 demographic.

“The millennial generation of customers, which includes those in college right now, is going to be the most important generation of consumers our country has ever known,” said retail consultant Micah Solomon. “There are more of them than the baby boomers and they will soon control a dominant share of the purchasing power as well.”

The Purdue location is really more of a post office, with pickup lockers and a staffed counter where students can claim their orders. It’s also an expansion of the Amazon Student initiative that provides students with discounts and perks on textbooks and college essentials for a subscription fee.

While Amazon@Purdue allows the e-tailer a way to give bricks-and-mortar locations a try, some wonder how pickup locations will work off campus. After all, one of the reasons Amazon became an online retail powerhouse is because it has avoided the costs associated with physical locations.

“Amazon is the acknowledged king of online commerce, but there are many things about physical commerce that cannot be replicated online,” Solomon said.

Monday, January 26, 2015

Amazon Launches E-Textbook Creator

Amazon is targeting educators and textbook authors with its new Kindle Textbook Creator. Authors use the tool to create PDFs of educational content that works on multiple devices.

Once the content is finished, it’s uploaded to Kindle Direct Publishing for use by students. The tool allows students to highlight in multiple colors, store notes in a single location, create flashcards, and find definitions and information for difficult terms, while providing authors with 70% royalties.

Blogger Nate Hoffelder sees even more benefits for Amazon.

“There may not be much money in digital textbooks, but there is value in getting teachers and students to use the Kindle apps,” he wrote in The Digital Reader. “This keeps them in reach of the Kindle Store where Amazon can sell them other e-books.”

Tuesday, July 22, 2014

Unlimited Unlikely for Student Users

Online news outlets, bloggers, and social media have been bubbling over Amazon’s announcement of Kindle Unlimited, a new service offering a buffet of 600,000 e-books and 2,000 audiobooks for $9.99 per month. Those in the business of selling college textbooks might be concerned over the potential impact of Kindle Unlimited.

At first glance, according to The Wall Street Journal's MarketWatch, the service has a number of features that might lure college and university students. Although Kindle Unlimited is strictly a loaner system, subscribers can access as many titles as they want—there’s no cap and, unlike with many public and academic libraries, no waiting until someone else finishes the only e-copy the library has licensed. You don’t even need to own a Kindle, as long as your device can accommodate the Kindle app.

Amazon automatically bills your account each month for the service, but it doesn’t require a minimum subscription so you can quit any time. Presumably, that means a student could hop on and off the service as needed.

The list of titles covers many academic subjects (including history, politics and social sciences, science and math, literature and fiction, foreign languages, and business and money) as well as reference works and technical topics.

However, almost all of those titles are trade books geared to the layperson, not true textbooks written specifically for pedagogical use. It’s possible some of those books might be adopted for courses, but not all that many.

The literary fiction does include a few contemporary stars, such as Pat Conroy and Jonathan Safran Foer, although numerous big-name authors are missing because the five largest trade publishers aren’t participating (not yet, anyway). The classics on the list are mostly in the public domain and already available free online.

As is, Kindle Unlimited isn’t likely to be much help for college students and may only be a good deal for certain avid readers, in the view of Huffington Post.

Wednesday, July 2, 2014

Fire Is a Real threat to Retail

The Amazon Fire may be a remarkable advance in smartphone technology or an underwhelming device that costs too much, depending on which article you read. But Fire’s real value for Amazon is what the company does best: make Amazon indispensable to its users.

“The Amazon Fire phone exists so Amazon can showroom the world,” Sascha Segan wrote in PC Magazine. “It’s the hardware device for the Everything Store. And any actual store that competes with Amazon should be just a little afraid.”

There have been reports suggesting consumers are starting to shy away from showrooming in favor of webrooming, using their smartphones to learn about products that they later purchase in a store. The Firefly button on the new Fire could change that because it makes showrooming so much easier. A single click from the lock screen provides a user with information on the product in question and an easy path to the Amazon checkout page.

“Apple, Samsung, and AT&T can be Amazon’s suppliers, even though Apple and AT&T have successful retail arms,” Segan said. “But pure retail stores are just the enemy.”

That includes the college store industry. Just imagine a student walking in, pointing his Fire at a textbook and Amazon does the rest, making sure the student has plenty of options to rent or buy, along with suggestions on hoodies and dorm supplies that can be added to his or her cart.

Wednesday, June 18, 2014

Do Consumers Care About Amazon's Tactics?

Recent news coverage seems to portray Amazon as a bully for trying to keep readers from J.K. Rowling’s latest novel and The Lego Movie as it negotiates better deals with its publishing and movie distribution partners.

The question is, do consumers really care?

“People selling things seem more aware of Amazon’s action that those buying things,” Joshua Brustein wrote in Bloomberg Business. “Anyone who has shopped online is familiar with inconsistent availability of items at any given time. Even if someone ends up leaving Amazon to buy a book or a movie from a rival website, it won’t necessarily generate hostility toward Amazon.”

Prominent authors have been complaining, but there hasn’t been much of a public outcry. In fact, a survey from YouGov showed there’s been virtually no change in the public perception of Amazon, which remains No. 1 in the American Customers Satisfaction Index.

“Some think that the way for publishers to change this is to beat Amazon at its own game, pulling all their titles and making it clear why they’re doing it,” Brustein wrote. “That would be very likely to grab attention. The outcome of the ensuing standoff would probably come down to which side needs the other more. That seems a risky bet for the publishing industry.”

At the same time, the price of Amazon stock is climbing.

“While it’s hard sometimes to say why Wall Street behaves the way it does, it could be that investors see Amazon’s struggle in terms of its effort to increase its raze-thin profit margin, or similarly, as was posited by David Streitfeld of The New York Times, who initially broke the Amazon-Hachette story, to help finance its many investments in its future business,” wrote Jeremy Greenfield in Forbes. “Or, perhaps investors are ignoring Amazon’s moves in book publishing and focusing on its other businesses.”

Tuesday, June 10, 2014

DRM Keeps Amazon in Driver's Seat

The contract tussle between Hachette and Amazon has been all over the news of late, but the problem is more than Amazon’s tactics. It’s the deal with the devil publishers signed up for years ago when they decided proprietary digital rights management (DRM) was the way to go, according to Ben Thompson in a Bloomberg News article.

Thompson, founder of Stratechery.com, a blog about the business and strategy of technology, wrote that since publishers were so worried about allowing free access to their content, they ended up putting Amazon in the negotiating driver’s seat.

“The problem with DRM, as Nook owners now know all too well, is that it ties your books to a single company,” Thompson wrote. “If you start buying Kindle books, you will always buy Kindle books, because your books will only ever work on a Kindle app.”

Thompson said he thinks publishers could change the balance of power by eliminating proprietary DRM.

“To be sure, this digital future would require a new business model,” Thompson wrote. “Publishers would need to rework their businesses from speculative investment to publishing-as-a-service, with upside directly tied to a book’s success.”

Such change might be difficult. In fact, George Packer wrote in an article for The New Yorker that Amazon executives believe publishers are so woefully behind the times that they probably will never catch up.

“I’ve worked with publishers, and here’s the thing: Amazon is largely right,” Thompson said. “Publishers, as currently constructed, simply aren’t prepared to compete in a world based on Internet economics.”

Tuesday, April 29, 2014

Tax Collection Dings Amazon Sales

Bricks-and-mortar retailers long complained that online merchants such as Amazon had a substantial advantage because they weren’t required to collect state sales tax. Researchers from The Ohio State University found that those retailers were right.

The “Amazon Tax”: Empirical Evidence from Amazon and Main Street Retailers, a study for the National Bureau of Economic Research, showed that households reduced spending on Amazon by about 10% in states where an online sales tax was collected, compared to those in states that don’t. It also found that sales fell 24% on purchases of more than $300.

“There is no ambiguity,” Brian Baugh, an author of the report, told Bloomberg. “It had been their competitive advantage.”

The study tracked the spending of 245,000 households that spent at least $100 on Amazon during the first six months of 2012. About a third of the respondents lived in states where new tax laws have gone into effect.

While the researchers found there is a benefit for e-tailers in not collecting sales tax, bricks-and-mortar stores didn’t get a huge rise in sales in states that did require Amazon to collect the tariff. The study found physical stores saw just a 2% bump in sales in states with online sales tax collection because shoppers turned to alternatives such as using Amazon Marketplace, which has products from merchants who pay a fee to Amazon but are not required to collect sales tax.

“If they make one extra click on Amazon, they can continue to realize these tax savings while still enjoying the whole Amazon ecosystem,” Baugh said.

Any dip due to online tax collection hasn’t kept Amazon from growing, at least not in the first quarter of 2014. On April 24, the online retailer reported growth of 23%, to $19.74 billion, in the first quarter, up more than $3 billion from 2013 and surpassing analysts’ estimates of $19.4 billion, according to a report in The New York Times.

Monday, April 7, 2014

Amazon Moving into K-12 Content

Amazon has been pursuing the higher education market with Kindle e-textbook sales and rentals. In the last year, it has also hired Raghu Murthi from Microsoft to lead its education and enterprise efforts; acquired TenMarks, a math materials ed tech company; launched Whispercast, which allows educators to distribute and manage e-books; and introduced new models of the Kindle Fire HD and HDX that support corporate-level security and encryption.

Despite that, the online retail giant seems a bit more passive when it comes to the K-12 market, according to Frank Catalano, an author and analyst of digital education and consumer technology, in his post for EdSurge. However, that could be about to change.

Amazon has been working with educators in Brazil on a Kindle app that has wirelessly provided more than 200 e-textbook titles using Whispercast. The company also claims it has distributed more than 40 million e-textbooks through its new Kindle Reading app.

It allows teachers to read, highlight, and make notes directly into textbooks even when the device is offline. The Kindle Reading app is free and can be used on iOS, Mac, Windows, and Android devices, turning practically every electronic device into a Kindle and making every user a potential Amazon customer, according to Catalano.

“It may be that Amazon isn’t disinterested in the overall K-12 education game. It may simply prefer to redefine the game’s rules and playing field,” Catalano wrote. “By focusing on global opportunities and the Kindle Reading App—irrespective of the underlying hardware—it can do what Amazon does best: sell content that, in this case, just happens to be e-textbooks.”

Monday, March 17, 2014

Amazon Offering 3-D Printing Products

3-D printers created a buzz at CAMEX 2014. In fact, Estella McCollum, CCR, director, KU Bookstore, University of Kansas, posted on Facebook how excited she was to purchase one for her store.

Now there’s news that Amazon also has its eye on 3-D printing. Just prior to CAMEX, the online giant announced a pilot program with 3DLT, a Cincinnati, OH-based startup firm, to sell 3-D printed products through its website.

3DLT was one of the first companies to market 3-D printed products and printing designs, which ultimately caught the attention of Amazon.

“When we began feeding the products into Amazon, we got a call from them,” John Hauer, CEO of 3DLT, told the Cincinnati Business Courier. “We said, ‘We’re putting some products in your marketplace.’ They said, ‘That’s all well and good, but we don’t have a category called 3-D printed products.’ We said, ‘We’d like to help you create one.’”

The pilot started with categories for 3-D printed toys, home accessories and decor items, jewelry, and fashion/tech accessories. 3DLT already has 50 items listed and plans to introduce more in the coming weeks.

“I think it’s going to be huge because, first of all, Amazon gets 90 million unique [visitors] a month, so there’s a likelihood they could drive some traffic,” Hauer said. “More importantly for us, it’s demonstrable proof that we’re able to feed into another platform and manage that process. We believe that will be very helpful in dealing with other retail concerns that are looking to bring 3-D printing into their ecosystem.”

Monday, August 19, 2013

Amazon Restricts Rental Book Travel

Warehouse Deals, an Amazon.com subsidiary, was launched as a place where consumers could find deals on returned, warehouse-damaged, used, or refurbished products. It has offered print textbook rentals since last summer, but has added a new policy that prohibits students from taking rental titles from one state to another.

The policy on renting a textbook from Warehouse Deals is spelled out on the terms and conditions page at Amazon.com. It states, “You may not move the textbook out of the state to which it was originally shipped. If you wish to wish to move the textbook out of that state, you must first purchase the textbook.”

These conditions only apply to books rented from Warehouse Deals, and Amazon did not respond to requests for comments from Inside Higher Education. Two competitors in the online textbook rental and retail field—Chegg and Rafter—have no policies that prevent students from taking rentals across state lines.

The policy may not appear to make sense, unless it’s viewed in the light of Amazon’s efforts to avoid charging state and local taxes, according to Kenneth C. Green, director of the Campus Computing Project.

“Presumably the concern is that if Amazon owns rented textbooks that cross state lines, state authorities could argue that Amazon has an official business presence in the state—a business presence that would require Amazon to collect and pay state sales taxes,” Green wrote.