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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Tuesday, September 27, 2011

Lowes Employees Armed and Ready for Tech Savvy Do-It-Yourselfers

Retail Systems Research has another interesting piece of news this week.  Lowes is arming their employees with 42,000 I-phones in order to engage better with the highly knowledgeable weekend warriors-men and women. This is after Home Depot announced its 10,000 Motorola initiative for their employees. The big box chains obviously are getting that "an uninformed, uneducated employee on the selling floor was more damaging than having no employees on the selling floor at all." The i-Phone will feature several functions - inventory checking, showing how-to videos and use lowes.com in store aisles.
The lesson in this article is an age old lesson in retail- engage with your customers and offer the buying experience that they expect.

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