Retail Systems Research has another interesting piece of news this week. Lowes is arming their employees with 42,000 I-phones in order to engage better with the highly knowledgeable weekend warriors-men and women. This is after Home Depot announced its 10,000 Motorola initiative for their employees. The big box chains obviously are getting that "an uninformed, uneducated employee on the selling floor was more damaging than having no employees on the selling floor at all." The i-Phone will feature several functions - inventory checking, showing how-to videos and use lowes.com in store aisles.
The lesson in this article is an age old lesson in retail- engage with your customers and offer the buying experience that they expect.
Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.