Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Wednesday, September 21, 2011

Pay for eBooks via Phone Bill

Readers around the world will have option to easily pay for eBooks thought their phone bill. Bango, mobile analytics and payment company,announed that it provides Mobcast, the digital book software platform, with operator billing for its mobile digital bookshop GoSpoken.com. Bango allows customers to place a charge on their phone bill for purchases made directly from the mobile version of GoSpoken’s digital bookstore. According to the article, this click-to-pay consumer experience is seamless and secure, maximizing conversion rates for purchases from connected phones and tablets across multiple platforms and networks including Wi-Fi. “By using Bango to deliver a consistent operator payment experience to all our customers we have seen a marked increase in sales. Conversion rates using operator billing are much higher than using other methods, and easier for our consumers”, said Stephen Crawford, Operations Director, Mobcast.

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