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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Wednesday, September 21, 2011

Pay for eBooks via Phone Bill

Readers around the world will have option to easily pay for eBooks thought their phone bill. Bango, mobile analytics and payment company,announed that it provides Mobcast, the digital book software platform, with operator billing for its mobile digital bookshop GoSpoken.com. Bango allows customers to place a charge on their phone bill for purchases made directly from the mobile version of GoSpoken’s digital bookstore. According to the article, this click-to-pay consumer experience is seamless and secure, maximizing conversion rates for purchases from connected phones and tablets across multiple platforms and networks including Wi-Fi. “By using Bango to deliver a consistent operator payment experience to all our customers we have seen a marked increase in sales. Conversion rates using operator billing are much higher than using other methods, and easier for our consumers”, said Stephen Crawford, Operations Director, Mobcast.

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