Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Monday, September 26, 2011

Cengage and Verba Join to Offer Students More Pricing Options

Cengage Learning, and Verba announced they are working together to offer college students a variety of online pricing and format options for textbooks.

CengageBrain.com is Cengage's online course materials site where students have the choice to rent or purchase from the company's learning products. From the site, students can rent textbooks or purchase print textbooks, eTextbooks, individual eChapters and audio books. Verba's web comparison tool (Compare) is integrated into the college store website so that students do not need to navigate through multiple sites to see a wide range of pricing and format options.

"Students want options. Providing access to CengageBrain.com pricing within Verba's online comparison shopping tools will help students be aware of more format and price options," said Stephen Hochheiser, Vice President, College Store & Public Affairs for Cengage Learning.   The article goes on to note that by enabling the CengageBrain links, college store customers will benefit from existing affiliate programs and stores can also increase market share by satisfying more of their students through the stores' websites.

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