An Inkling of textbook innovation

Many of us are probably aware of tech start-up Inkling.  If not here is a great collection of videos on the company.  They now have interactive versions of dozens of textbooks, geared toward tablet devices, developed with cooperation from leading textbook publishers -- and representing some of the largest textbook adoptions.  The videos are something all stores should watch -- partly to understand how these technologies are marketed to students, and also to help stores gain a quick glimpse into the beginning of the future for the digital textbook: