Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Saturday, September 3, 2011

More than 2/3 of mobile device owners participated in M-Commerce

A recent study reports that 2/3rds of mobile device owners also participate in mobile commerce.  Out of 1600 surveyed, 39 percent of smartphone owners make purchases with their handheld devices once a month. Additionally, 60 percent of mobile owners use their smartphones to help them shop every month. According to the study, more than two-thirds of active mobile consumers are 16 to 24 years old.  That is the prime customer age group for college stores.  Additionally, 31 percent of active mobile consumers are Baby Boomers and are aged 45 to 64 years old.

The study also points to the rise of social media as a factor in driving mobile purchases. According to the study “mobile shoppers were more likely to be influenced by recommendations from friends, family and customer reviews than traditional promotion channels, including store displays and store associates. Social networks allow mobile shopper to know what their peers and friends reviews want, which in turn impacts them.

We would like to hear what different stores are doing to engage in m-commerce or social media.  Any great success stories to share?  Or failures we can learn from?  Or ideas we might try?

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