The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Friday, September 30, 2011

Harris Poll on E-reader's habits

Here’s yet another survey suggesting e-readers are here to stay and growing.  Here are some of the highlights of the poll:

  • One in six Americans (15%) uses an e-Reader device up from less than one in ten (8%) a year ago.
  • Those who do not have an e-Reader, one in six (15%) say they are likely to get an e-Reader device in the next six months.
  • Overall, 16% of Americans read between 11 and 20 books a year with one in five reading 21 or more books in a year (20%).  Those who have an e-Reader, one-third read 11-20 books a year (32%) and over one-quarter read 21 or more books in an average year (27%).
  • One-third of Americans (32%) say they have not purchased any books in the past year compared to only 6% of e-Reader users who say the same.
  • One in ten Americans purchased between 11 and 20 books (10%) or 21 or more books (9%) in the past year.   Those who use e-readers, 17% purchased between 11 and 20 and 17% purchased 21 or more books in the past year.
  • Half of both e-Reader users (50% and non-users (51%) say they read the same amount as they did six months ago.
  • 24%  of non e-Reader users say they are reading less than they did before (compared to just 8% of e-Reader users), over one-third of e-Reader users (36%) say they are reading more compared to just 16% of non-users.


Unknown said...

Good stats. However, they are all US based. There are a number of Canadian stores - wondered if you could start to include some stats in your postings as it's quite a different market - particularly for e-readers and types of general books. It is also a much smaller market.

Unknown said...

Thanks for all the US stats. I wondered if you could include some Canadian stats in future postings as it's quite a different market here with regards to e-readers and types of titles that Canadians read - and of course, we're a much smaller market.

Dr. Mark R. Nelson, MBA, CAE said...

Good suggestion. It is harder to find the Canadian stats, but if someone has them and is willing to share, I am quite willing to post. (Same too for any other countries).