Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Thursday, September 15, 2011

Forming mobile commerce strategy

Here’s an article on m-commerce strategy for those of you who are contemplating going mobile. In summary, if you intend on setting up a mobile app for your store make sure you have a clear “m-strategy” that defines what you are trying to accomplish by going mobile.  Always focus on customer needs and not what your business partner wants you to have. One of the implications of this for stores is the need to monitor your customer’s mobile experience. Stores must continually improve their capabilities to make data-driven decisions.  Plan on having a process to collect, analyze, and learn from the data you collect.  Mobile commerce is still relatively new, and there is much to learn yet.  However, the future of retail will be more heavily dependent on mobile and related technologies.  

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