The CITE: M-Commerce Increases foot traffic

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This blog is dedicated to the topics of Course materials, Innovation, and Technology in Education. it is intended as an information source for the college store industry, or anyone interested in how course materials are changing. Suggestions for discussion topics or news stories are welcome.

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Friday, September 2, 2011

M-Commerce Increases foot traffic

Another article reminding us M-Commerce (Mobile Commerce) is a must for retailers. M-commerce is enabling consumers to research, price compare, and be informed and is becoming more than just an impulse buying tool. “Consumer mindsets and expectations are that they should now be able to purchase anything on a mobile device that they can on the computer or in a store.” According to the article, “for every one mobile transaction, the store locator is used 63 times, showcasing that mobile can have a significant influence on driving customers to the retailer’s store so they can touch and see the product in person before they buy." This presents opportunities for retailers to both drive foot-traffic and capture sales.