ScrollMotion introduces upgraded Iceberg e-reader iPhone app

On Monday, at one Apple’s biggest events of the year, the WorldWide Developers Conference, Apple demonstrated just how popular e-reading has become by featuring a new e-reader app during the keynote. The new app is an upgraded version of ScrollMotion’s original Iceberg e-reader. Previously about 500 Iceberg titles could be downloaded as standalone apps but now the new centralized app will offer in-app purchasing and much more content. With in-app purchasing, users can make their content purchases within the app and are not directed to external content providers to complete the transaction. According to a posting on the Kindle 2 Review blog, the Iceberg app will soon feature:

• Over a million books from popular publishers but more importantly textbooks from: Houghton Mifflin, Harcourt, and McGraw Hill
• 50 major magazines including those from: Harvard Business Review, Conde Nast, Hearst Publications, and Time Inc.
• 170 daily newspapers
• Film, television, and educational content

The new app will also have a copy/paste function and in-app e-mail to allow users to e-mail notes or passages of text. These features give the Iceberg app several advantages over competitor apps such as the Kindle iPhone app. Currently, the Kindle app does not offer these functions or the convenience of in-app purchasing. It is unlikely that in-app purchasing will be added because then Apple would receive a portion of Amazon’s book purchasing revenue.

Another posting from the Fiction Matters blog points out the great position that Apple is now in. Apple will become a partner for one of the largest e-book stores, receive 30% of the revenue from Iceberg Reader purchases, and be able to collect great purchasing data. The posting notes “It’s the kind of data that anyone making a large business decision would love to have, and Apple is getting paid to collect it. This data puts Apple in a terrifically advantageous bargaining position. If they do decide to become a first party eBook distributor, they know what works and what doesn’t in an ecosystem they already have invested in. If they don’t, they will continue to make money from eBooks.”

JISC to make 3,000 e-books freely available to college students in the UK

Since 2007, the Joint Information Systems Committee (JISC) national e-books observatory project has been working to explore the impacts, observe the behaviors, and develop new models to stimulate the e-book market. Throughout the project, more than 40,000 students from across the UK have been observed to determine how they access, use, and download e-books.

Recently the JISC released the initial results from their first user survey. The results suggest that giving students access to e-books does not affect print sales and e-books actually supplement traditional textbooks. In addition, e-books improve the way students learn by broadening their analytical and evaluation skills. The JISC has also released an analysis of two open ended questions from the survey. The analysis shows that accessibility is the main attraction for e-books and students enjoy the ability to access the books at any time, wherever they are.

In addition to the surveys, the JISC has also announced that they will partner with the Learning Skills Council (LSC) to fund an e-books for further education project. For the next five years, the project will make 3,000 e-books freely available to every college in the UK. The titles will cover a variety of subjects including: Heath and Social Care, Engineering, Fashion Design, and Automobile Electronics. The students will be able to access the e-books at any time through an ebrary e-books platform. Colleges will also be able to purchase additional e-books at discounted rates to build their digital libraries to meet the specific needs of students on their campus.

April 2009 e-book sales statistics

E-book sales statistics for April 2009 have been released by the Association of American Publishers (AAP) via IDPF. Trade e-book sales were $12.1 million for April 2009, a 228.3% increase over April 2008. IDPF reports calendar year to date revenue is up 154.8% for the year. Note that these figures represent the 13 trade book publishers who have been willing to supply their data to IDPF.

Lessoned learned from Northwest Missouri State University’s e-textbook pilot

An article from The Chronicle of Higher Education discusses some lessons learned from Northwest Missouri State University’s e-textbook pilot program which tested e-textbooks downloaded to Sony e-readers and laptops. The lessons learned and a summary of each include:

• Judge e-books by their covers – The various device options and software used to display e-books should be considered because the ability to highlight and easily flip pages affects user satisfaction.
• Learning curves ahead – Students need time to adjust their reading and note taking to digital reading.
• Professors are eager students – Professors were eager to participate in the pilots. The university hoped to have five or six professors but instead had 54 volunteers.
• Long live batteries – Battery life was an issue for some students who forgot to charge their laptops or had several classes in a row and the battery did not last.
• Subjects are not equally e-friendly – Some subjects display better in digital format than others. Science and medical books are full of illustrations and do not display well on black and white e-reader devices.
• Environmental impact matters – Students reported that they would choose e-books over printed books because of environmental concerns. Administrators were surprised at the degree to which these concerns affected students’ opinions.

The university reports that they are continuing to conduct several experiments with different types of e-books and all four major textbook publishers are interested in participating in the university’s experiments. The university’s president, Dean Hubbard noted that campus adoption is “going to come fast” once user-friendly books and readers are introduced.

Report from Forrester predicts explosion of e-reader textbook market within five years

An article from Seeking Alpha discusses a new report by Sarah Rotman Epps of Forrester Research entitled, “How Big is the eReader Opportunity?” The report has some very interesting findings and predictions about e-readers, the textbook market, and the addition of social networking capabilities to e-readers. In regards to the e-reader textbook market, Rotman Epps predicts that it will have modest sales this year but within five years we will see an explosion. Rotman Epps comments, “The textbook tipping point won’t come from Harvard, MIT, or even Stanford: We think it will come from developing nations like China and India, whose universities will use technology to leapfrog ahead of Western counterparts. China especially is already a fast-growing market for eReaders like Jinke Electronics’ HanLin eBook, which sells for US$299 and includes 600 free books. We expect the textbook eReader market to start this year with modest sales of content through the Kindle DX, with greater adoption starting in 2011 and reaching more sizable numbers by 2013.” The article also features an interesting graphic to show how crowded the e-reader market has already become. We can expect that this graphic will become even more complex within the coming months as more and more new players enter the market.

Another posting on Wired, features more information from the report in regards to the addition of social networking capabilities to e-readers. Rotman Epps predicts that within the next few months, e-reading will become more of a collaborative experience when social networking is added to e-readers. Rotman Epps commented, “Buying and reading books is an inherently social process and the lack of robust sharing capabilities on the (Amazon) Kindle is an obvious weakness that competitors will address.” E-readers will need to give users the ability to view others recommendations and ratings through social networking communities such as Facebook and Goodreads. The posting notes that an e-reader startup company in Germany is focusing on this idea and plans to introduce a device this fall at the Frankfurt Book Fair.

A third article from ReadWriteWeb features another interesting chart from the report that shows the drivers of growth for e-reader devices and content. The figure shows a significantly lower price point for e-readers in 2010 and an even further reduction in cost by 2012. It is also predicted that color devices will be available by the end of 2010 with full frame video available in 2011-2012.

The charts and information presented in the report confirm that the e-reader space is becoming more complex everyday with new entrants and incumbents all vying for a piece of the market. As new technologies are introduced and e-reader adoption shifts beyond the early adopters, we must prepare for the effect that e-readers will have on our industry.

Study finds that Twitter is not as popular among 18 to 24 year olds

Twitter may have over 30 million users but a recent study conducted by Participatory Marketing Network and the Lubin School of Business’ Interactive and Direct Marketing Lab at Pace University found that only 22% of 18 to 24 year olds use Twitter. However, when this same age group was asked about social networking usage, 99% reported that they have at least one active profile on another social networking site.

At the recent Twtrcon conference, Michael Della Penna, co-founder and chairman of Participatory Marketing Network commented, “If [18-24 year olds] are texting, using social networks, what is the social value of Twitter?” He went on to say, “This is a classic ‘glass half full’ scenario for Twitter because it’s clear that Gen Y has an appetite for social networking, but still hasn’t fully embraced micro-blogging. There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too.”

Some other interesting findings from the study show that 89% of 18 to 24 years olds have downloaded an application for their social networking profile page and 38% own an iPhone or iPod Touch.

E-paper/LCD screen for netbooks

An article from PCWorld features a new hybrid e-paper/LCD screen for netbooks that could make the devices viable competitors in the e-reader space. The 10.1 inch screen was developed by start-up company, Pixel Qi, and is designed to work in black and white e-paper mode, and two LCD color modes for indoor and outdoor use. The e-paper mode is designed for reading e-books and documents while the color modes can be used for the internet, videos, etc. The e-paper mode also helps extend battery life because the backlighting is turned off. The screens could be available in netbooks by the end of this year, giving the devices more capabilities than current e-readers but a similar price tag. A video demonstration of the Pixel Qi screen can be found on the E-Ink-Info website.

Prime View International acquires E Ink

On Monday, Prime View International (PVI), the world’s highest volume supplier of ePaper display modules announced that it will acquire E Ink, the leader in e-paper display materials. According to the press release, the companies were already partners in supporting e-book manufactures worldwide but by forming a single company that is dedicated to e-paper, they will be able to improve e-paper displays, expand capacity, and speed up new product development. The press release also provided a few very interesting statistics about the potential growth for e-reader devices.

Vinita Jakhanwal, an analyst from iSuppli commented, “The market for electronic book devices such as the SONY Reader and Amazon Kindle is forecasted to grow from 1.1 million units in 2008 to 20 million units in 2012, a cumulative annual growth rate of 105% over the four-year period.”

Dr. Jennifer Colegrove, Director of Display Technologies for DisplaySearch noted, “The ePaper display module market will grow to over $3 billion by 2013. This market will see further growth with the emergence of color displays and flexible displays, serving eBook/eTextbook, eNewspaper/eMagazine and eDocument markets.”

These statistics support other recent predictions that e-readers will have a considerable impact on our market in the near future.

Google to begin selling e-books through Google Edition

An article from The New York Times says that Google has plans to launch an initiative called Google Edition which will let publishers sell in-print e-books direct to consumers. The new initiative is separate from Google Book Search but will utilize a feature from Google’s Partner Program that allows users to preview up to 20 percent of a book and select links to online retailers where the books are available for purchase. With Google Edition, the users will be able to purchase those e-books directly through Google. This new program will give Google an e-book store similar to Amazon’s and therefore put the two companies in direct competition for control of the e-book market. (For those booksellers reading, this means in direct competition with us as much as each other.) Google plans to implement a similar pricing strategy as Amazon where publishers set wholesale prices but Google and Amazon control the consumer prices. It will be interesting to see the price that Google charges for the e-books because publishers have expressed much concern over the sustainability of Amazon’s low pricing. Recent reports say that Amazon is selling the e-books at a loss in an effort to sell more Kindles but that customers have already become accustomed to the low price tag. The article notes that some details of Google Edition are still being worked out but publishers that were briefed on the plans are optimistic about the program. Google Edition is expected to go live later this year.

Note: The New York Times posted a correction to the original piece and this posting has been updated to reflect the correction.

Baker & Taylor partners with R.R. Donnelley for print on demand services

Following the news of a partnership between Baker & Taylor and Overdrive, B&T has entered into another agreement with R.R. Donnelley for print on demand services. According to the press release, R.R. Donnelley will establish and manage a Digital Print on Demand Center at one of B&T’s distribution facilities. The center will open in September and additional R.R. Donnelley print facilities will be utilized to provide print and bind capabilities worldwide. This partnership is the fourth for B&T in recent months and is the final piece to building a digital infrastructure that will offer customers both print and digital content options.

SharedBook launches Google Book Settlement Discussion forum

This week, custom book publisher, SharedBook Inc., launched a new Google Book Settlement Discussion forum to give policymakers, businesspeople, scholars, journalists, and others, an opportunity to come together to review and discuss the settlement. The site includes all of the relevant documents pertaining to the case and comments by users will be linked to the documents through online footnoting. Users can also purchase a printed copy of the settlement with the discussion comments. As mentioned, the site just launched so it may take a little time for the discussion to get going but within a few weeks it will likely be a great resource.

Baker & Taylor partners with Overdrive

This week Baker & Taylor announced that they will partner with Overdrive to provide their customers with downloadable digital content options such as e-books, audio books, music, and videos. According to the press release, Baker & Taylor will offer its library customers a Digital Media Library with content that can be downloaded to various devices and will provide its retailers with the ability to purchase digital media for customers to download. Steve Potash, CEO of OverDrive commented, “The market timing for this alliance is perfect. The demand for digital media is exploding, and Baker & Taylor is in a prime position to give customers a bundled solution - digital content in multiple formats along with physical media.” Baker & Taylor has also recently formed partnerships with ebrary and LibreDigital to expand its presence in the digital content space.

Second Life graduation to be held at Bryant & Stratton College

According to a posting on the Bryant & Stratton website, the college will be the first to host a graduation ceremony in the Second Life virtual world. The posting notes that approximately 40 graduates in the online degree program will receive their degree right where they earned it – online. A video on the website explains that the graduating students are located all over the country so the virtual graduation will let them take part in a real ceremony. Audio of the commencement will be streamed live to students and will feature a commencement speaker, speeches from students receiving top honors, and each student’s name announced as they accept their virtual diploma. Scott Traylor, director of admissions commented, “This is an exciting event for Bryant & Stratton and its graduates. By starting their new life via Second Life, these graduates are continuing their journey down the path of learning, while experiencing new and interactive technologies that help prepare them for a world driven by innovation." Bryant & Stratton also offers its students a variety of virtual activities via its Second Life campus. Prospective students can even attend a virtual open house to meet with staff from admissions and talk with current students.

New mobile phone e-reader introduced in Japan

According to a recent posting on Electronista, KDDI, a Japanese cell phone provider has introduced a new Toshiba mobile phone that is also an e-reader. The new device is called Biblio and it has 7 GB of storage available to store about 5,000 e-books from KDDI’s EZ Book Service. The device also features a 3.5 inch LCD screen, electronic dictionary, a 5.1 megapixel camera, and wi-fi connection. There is not word yet on pricing but the Bibilo is expected to begin shipping in Japan on June 24th.

Ingram announces creation of Ingram Content Group

Earlier this week, Ingram announced the creation of a new company called Ingram Content Group Inc. According to the news release, Ingram Digital, which includes Ingram Book Group and Lightning Source, will be realigned into the new company in an effort to fully integrate Ingram’s content companies. Together, the companies will provide a suite of print and digital services including: distribution, print on demand, and digital support. Ingram chairman, John Ingram commented, “Over the past decade, we recognized we were moving to a ‘P+D’ world – print plus digital – and that our customers wanted P+D solutions without having to contact multiple people in our organization. So, we’re organizing to make that happen – to provide these solutions better, faster and more effectively than anybody.”

University of Michigan expands Google Book Search agreement

Last week, the University of Michigan announced an expansion to their current Google Book Search scanning agreement. An article from Inside Higher Ed provides the following summary of the new agreement:

• Universities that have made parts of their collections available for digitization will receive deep discounts on access to the collection, or -- in Michigan's case and perhaps those of others -- will pay nothing for access to the collection, which currently has about 10 million volumes and could easily double in size. Every participating library will have full free access to digitized copies of all of the books it contributed.
• For people at other institutions, a free "preview" of a book -- with about 20 percent of content -- will be available online.
• Individuals will be able to purchase full access (but not download a copy) at prices that Google said would be inexpensive compared to regular purchase prices.
• Colleges and university libraries could buy site licenses, with pricing based on Carnegie classification. While no scale was released, Google officials said that the goal of pricing would be both to provide appropriate recognition to copyright holders but also to ensure wide access to the collections.
• Any of the universities that have provided volumes for the project will have the right to seek arbitration if they feel that the pricing does not reflect both of those principles.

While the new agreement addresses the pricing issue, some of the pricing details have not been released so it is not certain that the agreement is enough to keep Google from overcharging. Corey Williams, associate director for the American Library Association’s Washington office commented that the agreement is a “step in the right direction with regard to pricing” but notes that “we think any library should have the ability to review pricing.” It is expected that the other universities participating in the digitization effort could sign similar agreements.

“Talking Gadget Theater” videos

If you are looking for something fun, the DVICE website has a couple of humorous Talking Gadget Theater videos starring the Kindle 2 and iPod Shuffle. Enjoy!

March 2009 e-book sales statistics

E-book sales statistics for March 2009 have been released by the Association of American Publishers (AAP) via IDPF. Trade e-book sales were $10 million for March 2009, a 110.4% increase over March 2008. IDPF reports calendar year to date revenue is up 131% for the year. Note that these figures represent the 13 trade book publishers who have been willing to supply their data to IDPF.

Phillips develops new e-paper technology that is closer to printed paper

An article from Technology Review says that Phillips Research has developed a new method for creating color e-paper displays that will be three times brighter than the current color displays. The method is known as in-plane electrophoretics, and it uses colored particles rather than color filters which are used in E Ink. The display is brighter with colored particles because color filters require four subpixels for each full-color pixel which reduces the resolution and the brightness of the display. The technology is still very new and Sri Peruvemba, vice president of marketing at E-Ink, predicts that it will take at least three years for it to hit the market. When the technology is available, it will offer some distinct advantages over color filters because it relies on cheaper and simpler electronics and it is more suitable for creating flexible displays.

Bowker report says on-demand publishing more than doubled in 2008

This week, Bowker, a leading source for bibliographic information, released statistics on the U.S. book publishing industry for 2008. The report shows that in 2008, the number of books printed using print-on-demand and short-run more than doubled over 2007 with an increase of 132 percent. Last year marked the second year of triple-digit growth for the print-on-demand segment, which increased 462 percent since 2006. In addition, the number of on-demand and short-run books surpassed the number of traditional books in the market. Kelly Gallagher, vice president of publisher services for Bowker commented, “Our statistics for 2008 benchmark a historic development in the U.S. book publishing industry as we crossed a point last year in which On Demand and short-run books exceeded the number of traditional books entering the marketplace. It remains to be seen how this trend will unfold in the coming years before we know if we just experienced a watershed year in the book publishing industry, fueled by the changing dynamics of the marketplace and the proliferation of sophisticated publishing technologies, or an anomaly that caused the major industry trade publishers to retrench.” In the past few months there has also been an increase in the number of college stores, scholarly presses, and libraries offering print-on-demand options. We can expect that more experimentation will continue this year, as the industry seeks to find a more profitable business model.

iPhone app programming course from Stanford U reaches 1 million downloads in 7 weeks

Seven weeks ago, Stanford University began offering a free iTunes video of its popular iPhone Application Programming course and since then, the video has already been downloaded over 1 million times. According to an article on the university’s website, the video reached the milestone quicker than any course in iTunes University history. The course is taught by Apple engineers, and now students and entrepreneurs outside of the university can use the instruction to develop their own apps. Troy Brant, Stanford teaching assistant for the course, commented that the App Store offers a unique business opportunity “for the little guy” because it provides instant access to millions of people and their opinions. Students enrolled in the class at Stanford are working to develop games, productivity apps, billing software, and Stanford specific apps, all with the hope that they might develop an app that hits it big.

California first state to offer open-source digital textbooks for high school students

Earlier this month, California became the first state in the U.S. to launch an initiative that will offer high school students free, open-source digital textbooks. According to the press release, content developers across the country will be asked to submit digital content for review and then a list of standards-aligned, open-source digital textbooks for high school math and science will be developed. The resources will be available for use in California high schools beginning this fall. If this initiative is successful, we could begin to see other states follow California’s lead in the K-12 space or even higher education.

Amazon in the news

Since the Kindle DX was introduced, Amazon has been all over the news. Here is a round-up of some of the stories:

What effect will the Kindle DX have on the education market?
There have been many articles speculating on the effect that the Kindle DX could have on the education market. An article on The Bookseller, features commentary by Evan Schnittman, vice-president of global business development at Oxford University Press, who believes that the Kindle DX preview was “a smart tactical maneuver” to help Amazon stake out its territory in the academic market before the “textbook e-reader wars” begin. A posting on the Brave New World blog comments on the article, pointing out that the device and e-books are only part of the solution. “Students require connectivity, reference, to be able to capture notes, bookmark, diaries, collate files, create documents, will probably not be restricted to text, or even greyscale. Therefore ask yourself as a student with limited disposable income, would you rather invest in a Kindle DX at $489 (£325) or more suitable devices that are not tied to content and a single business model and that can’t connect to all resources and can do more than download and store mere documents.”

Kindle DX’s chances of succeeding
A posting on the Kindle 2 Review blog features a listing of the positive and negative indicators contributing to the Kindle DX’s chances for success. The posting notes, “Amazon has indicated, and the success of the Kindle 2 makes it likelier, that they intend to have Kindles around for 10 or more years. The Kindle DX becomes the first iteration of their attempt to capture the college textbook market and expand the Kindle family. I feel the DX family of Kindles will be a huge success – perhaps with the current version at a slightly lower price point, perhaps with dx 2.”

Kindle DX pilots
In regards to the Kindle DX pilots, the universities are still working out the details but Case Western Reserve University and Princeton University have provided some information. At Case Western Reserve, Kindle DX devices will be distributed to about 50 students enrolled in first-year chemistry, computer science, and electrical engineering courses. The student reactions to using the Kindle DX for reading textbooks will be compared to a control group using traditional textbooks. The university will also launch a project to evaluate the impact of the device on the learning experience, determine if faculty delivered the information in new ways, and determine if students approach their reading and assignments differently. At Princeton, students and faculty in three courses will receive the Kindle DX devices. The Princeton pilot will differ from the other pilots because it will be part of a sustainability initiative that focuses on reducing the amount of electronic reserve course materials that are printed by students.

Amazon offers subscription model for blogs
This week Amazon made another surprising announcement and said that it will let bloggers offer their posts via subscriptions in the Kindle store. According to an article from E-Commerce Times, Amazon will set the price for the blogs and keep 70% of the revenue with the remaining 30% going back to the blog publisher. The article notes that the model is questionable given that users can simply access the blogs for free in the Kindle’s browser but if Amazon is able to persuade consumers to pay for online content and “budge the ‘free content’ paradigm even slightly, it could be a game changer.”

University of Pittsburgh Press to make 500 out-of-print titles available

According to a recent press release, the University of Pittsburgh Press along with the University of Pittsburgh Library System and the Chicago Digital Distribution Center (CDDC) will make 500 of their out-of-print titles available through the University of Pittsburgh Library System’s D-Scribe Digital Publishing Program. The out-of print titles were added to the program after sufficient interest from scholars and students. The program will allow users to access the library system to read and search the full text of the titles online. Printed copies can also be purchased and within the year, the CDDC will offer paperback editions of the titles.

New, cheaper e-reader to compete with Amazon Kindle and Sony Reader

A few recent reports indicate that another new e-reader, known as the Cool-er, will hit the market within the next few weeks. The e-reader was developed by UK start-up Interead, and is the first new e-reader to offer an e-book online store like Amazon and Sony. According to the Financial Times blog, the reader is being pitched as “cheaper, lighter, and more open than Amazon’s Kindle or Sony’s Reader, and with a larger selection of titles.” The Cool-er has a 6-inch E-Ink screen, 1 GB of storage, SD Card slot, and removable/rechargeable battery. It also comes in eight colors, is available in eight languages, and can handle EPUB formatted books, Adobe PDF files, text files, and JPEG files. The Cool-er does lack some features available on the Kindle including: internet connection, built in dictionary, and a keyboard. However, the Coolerbooks online store will offer over 260,000 titles compared to Amazon's 250,000 titles and Sony’s 160,000 titles. Neil Jones, creator of the e-reader commented, “My own view is that in the next 12 months we will be the number-three player in the e-reader marketplace." He went on to say, “I would sincerely hope to be giving either of the other two a good run for their money.”

University of Tokyo researchers develop flexible OLED prototype

A team of researchers at the University of Tokyo have developed a stretchable, rubber-like OLED display that will not break or tear. According to posting on Slash Gear, the prototype is composed of fluoro-rubber compound sprayed with carbon nanotubes which can be folded about 1,000 times without any damage. The team is now working to increase the prototype’s 256 pixel resolution and to add color. In the future, we could see this technology used to create body-shaped medical systems that would help medical students learn.

Digital initiatives on campus

This week there were a few articles about new digital initiatives occurring at universities. An article from Campus Technology says that Anaheim University plans to go paperless by 2010 in an effort to “go green”. The University is currently working with publishers to convert its textbooks to e-books for use on the Sony Reader or Amazon Kindle. University spokesman David Bracey commented, "It is not our goal to be the first paperless university. It is our goal to be one of many paperless universities and we hope by setting an example, many universities around the world will join us in becoming sustainable and socially responsible institutions that put people and planet before profit."

Another article indicates that the University of Missouri’s journalism school now requires incoming freshman to purchase an iPhone or iPod Touch to replay lectures. According to Brian Brooks, Associate Dean, “Lectures are the worst possible learning format. There’s been some research done that shows if a student can hear that lecture a second time, they retain three times as much of that lecture.” Other MP3 players could also be used but the Apple devices were chosen because of the number of students that already own the devices and the ability to download the lectures for free via the iTunes Store.

Apple files patent for an iTunes kiosk

It seems that Apple also has plans to enter the entertainment kiosk space. A recent posting on AppleInsider says that Apple has filed a patent for a kiosk that will enable iPod and iPhone users to download content to their devices while traveling or in locations where there is no Wi-Fi connectivity. The patent indicates that unlike other entertainment kiosks, the iTunes kiosk will not require users to pair their media devices to the kiosk which can cause excessive wear on the media device connector. Instead the kiosk will be able to detect the presence of the media device and will establish a wireless data channel with the device. Apple plans to place these kiosks in “virtually any location such as an airport, hotel, stadium, train station, shopping mall, stores, planes, ships, public transportation vehicles, and the like." Consumers will be able to download the latest hit songs and movie releases as well as, any audio and video available in the iTunes store.

Amazon and the Kindle Vision

At the press conference last week, Jeff Bezos, CEO of Amazon noted that the vision for Amazon was to allow customers to get any book ever printed in under 60 seconds. To support that vision, this week Amazon released a new version of its Kindle app for the iPhone in its continued effort to capture more of the e-book market. According to a posting on the Bits blog, the new app is optimized for the iPhone and more user-friendly. The first generation app required users to open Safari Web separately to buy the book while the new app lets users click once within the app to initiate the purchase. The posting also features interesting commentary from Bezos, which gives some further insight into the direction that Amazon is heading and suggests that Amazon is more concerned with selling the content than they are with selling the devices.
“We are committed to making Kindle books available on a vast array of devices. Whether you own a Kindle or not, we want you to buy Kindle books from us. With the Kindle device, we succeed in business only on the merits of how good the device is. If we can build the best reading device, then that is how we will succeed.

“But if you like to read books on the iPhone we want to support that too. We want to see Kindle books read anywhere. We have high standards, making sure Whispersync works. It is the seamlessness of what we are trying to achieve that we don’t want to jeopardize. Those are the things we want to do, and we will roll out Kindle applications as broadly as we can.”

Students at Ball State University make their own digital supplements for textbooks

An article on the Ball State University website discusses a program at the university known as Institute for Digital Entertainment and Education (IDEE) that lets students film, edit, and produce educational videos and digital supplements for textbooks. The program is proving to be a success for both the students and university because the students are benefiting from the ability to learn technology skills and gain real world experience, while the university is generating profits that will continue to help fund the experience. The students involved in the project have produced a wide range of material and some have even been able to benefit from unique opportunities to film behind closed doors.

Case Western Reserve University first to host private version of Second Life

Last week, Case Western Reserve University announced that they will be the first to host a private version of Second Life, an online virtual world that is imagined and created by its users. An article from The Chronicle of Higher Education says that the university will work with Linden Lab, the company that runs Second Life, to develop the private version that will be installed on the universities’ servers and behind their security systems which will eliminate the security, privacy, and intellectual property concerns often associated with virtual worlds. Larry Johnson, chief executive of New Media Consortium commented, “I think that it’s going to solve a lot of issues that many institutions have with using virtual worlds in general. It’s the first step in allowing universities to begin to build their own grids.” The private version of Second Life will be accessible to the university’s students, faculty, and staff members and will provide its users with many different opportunities including: an environment for medical students to perform research of personal medical histories and a place for mentors and public school students to interact.

News Corp to offer an e-reader and begin charging to access the news

A few recent reports indicate that News Corp, owner of The Wall Street Journal, New York Post, and many newspapers across the world, is looking to offer its own e-reader and begin charging to access the news, in an effort to fix the “flawed” business model which lets consumers access content for free online. According to Electronista, last month, Chairman and CEO of News Corp, Rupert Murdoch commented, “We’re investing in a new device that has a bigger screen, four-color, and you can get everything there.” Another report says that Murdoch has set up a global team that is “looking at hardware” that will deliver the content in a “user-friendly way.” The team is said to be in discussions with publishers and content providers outside of News Corp. In addition, the team is looking to develop a model to charge for access to their newspapers. An article from Guardian says that Murdoch believes that the online subscription model will work given its success with the Wall Street Journal and in a recent interview he commented that News Corp could begin charging for access to newspapers within the next 12 months noting that “the current days of the internet will soon be over."

The Coming Coaster Ride for College Stores…

You know that feeling where the roller coaster comes to the top of the first big incline and is about to drop, but you can’t quite see over the edge yet? The fear? The anticipation? That feeling in your stomach? Well, I am having one of those feelings today about what the next year will look like on the digital side for college stores. An early indication of change is the collection of fall textbook adoptions, which is a process that is going on now for many campuses. From individual e-mails, and internal discussion lists I am seeing a strong uptake in interest in the adoption of digital textbooks by faculty. While many college stores still do not support the delivery of digital textbooks, the time has come for stores to either commit to a future that includes a growing percentage of digital sales, many of which will occur via stores’ websites, or accept that their current and future customers will migrate elsewhere as they become obsolete. The messages and signals in the marketplace have become so loud and clear that the only people who cannot tell that a change is coming are those who are choosing not to listen. We and others anticipate that 2009-2010 will be the start of the real shift to digital course materials. Expect some more big announcements between now and the start of the fall semester. Amazon's new Kindle is just the start. All stores must increase their experimentation, innovation, and knowledge sharing if they are to remain a viable and vibrant part of the academic landscape. I hope the safety bar on our roller coaster is working! This ride is looking like it will be a real thriller!

Movie rental kiosks on the rise

An article from The Dallas Morning News reports that Blockbuster plans to roll out 10,000 Blockbuster Express video machines nationwide by the end of the year. This move will put Blockbuster in direct competition with industry leader, Redbox, which currently operates more than 14,000 DVD rental kiosks at major chain stores. Blockbuster chief executive, Jim Keyes hopes that the business evolves into digital download kiosks rather than dispensing physical copies stored in the machine. Additionally, although Netflix posted positive profits for its first quarter, Netflix CEO Reed Hastings is concerned about the competition from kiosks. Hastings said that many customers cite the kiosks $1 a day new releases as their reason for canceling their subscriptions. However, new releases only account for one third of Netflix’s total rentals so kiosks can only compete to that extent for the time being.

First E-reader for Textbooks has Arrived

The rumors were true. This morning, at a press event in NYC, Amazon introduced its large screen e-reader device, the Kindle DX, and announced partnerships with higher education textbook publishers, newspapers, and universities. According to the news release and video, the new device is 2.5 times larger than the Kindle 2 with a 9.7 inch E Ink display. In addition to wireless, highlighting capabilities, and all of the features of the Kindle 2, it has a built in PDF reader, auto-rotate capability, and 3.3 GB of storage that can hold up to 3,500 books. In regards to the available content, The New York Times, Washington Post, and the Boston Globe will offer reduced rates for long term subscriptions. But more importantly, three textbook publishers, Pearson, Cengage, and Wiley will make their higher education textbooks available. In the press conference it was noted that the device would have 60% of the titles making up the higher education textbook market. The textbooks will be available in the Kindle Store this summer and in the fall, five universities will participate in a textbook pilot. The press release explains:

“Arizona State University, Case Western Reserve University, Princeton University, Reed College, and Darden School of Business at the University of Virginia will launch trial programs to make Kindle DX devices available to students this fall. The schools will distribute hundreds of Kindle DX devices to students spread across a broad range of academic disciplines. In addition to reading on a considerably larger screen, students will be able to take advantage of popular Kindle features such as the ability to take notes and highlight, search across their library, look up words in a built-in dictionary, and carry all of their books in a lightweight device.”

A posting on Wired features a comment from Jeff Bezos who said, “A particular class of book that shines with this display is textbooks. We’re going to get students with smaller backpacks, less load.” What is not so light, though is the price – announced at $489. It is not clear what price textbooks for the device will sell at compared to traditional textbooks, or whether those textbooks will expire after a certain period of time like many other current digital textbook options. While students may be interested in the Kindle DX, we will have to wait and see if they are really willing to purchase a black and white single-purpose device for their textbooks when they already own a computer. But whether they purchase this exact device or wait for something with more capabilities, we can expect that eventually the large screen devices will offer enough to make the price tag worth it.

Podcasts vs. Classroom Lectures

This month’s edition of eSchool News has an interesting article about a study entitled “iTunes University and the Classroom: Can Podcasts Replace Professors?” The study was conducted at the State University of New York Fredonia and compared the performance of college students who attended a lecture in person to those who viewed the lecture via a podcast from iTunes. The students participating in the study were competing for an iTunes gift card so the actual scores were not as high as they might have been if they were graded however, the study found that students who watched the podcast scored an average of 71% while those who attended the classroom lecture scored an average of 62%. The largest factor affecting these scores was note taking and students that took notes while watching the podcasts scored an average of 15 points higher than the students in the classroom lecture. Researchers for the study explained that note taking is a key factor in both learning environments and students that do not pay attention during podcasts will be just as unprepared as if they did not focus in the classroom. However, podcasts do give students an advantage because they can pause and rewind the lecture to capture more notes than they could in a classroom. The study also found that combining the two learning methods may be the most beneficial option with more than 90 percent of students saying that they would prefer “traditional lectures with computer-based learning as a supplement for revising” their notes.

Amazon Kindle and Textbooks

The industry is buzzing about the possible debut of a large screen Kindle this week. Sources such as Computerworld and All Things Digital are reporting that Amazon has scheduled a press event for Wednesday at Pace University in New York City to announce the launch of the new device. At this point, the exact intentions for the large screen Kindle are somewhat unclear. The New York Times says that the device will be “tailored for displaying newspapers, magazines and perhaps textbooks” while The Wall Street Journal says it was “designed to appeal to periodical and academic textbook publishers.” The WSJ article goes on to say that Amazon has worked out agreements with several textbook publishers as well as six universities that will participate in a Kindle pilot beginning this fall. The universities include: Case Western Reserve University, Pace, Princeton, Reed, Darden School at the University of Virginia, and Arizona State. In an article out on Engadget, we see that the new Kindle device, to be named the Kindle DX, will have a 9.7” display. The site has several pictures of the device expected to be announced tomorrow.

Many sources are also speculating about how this device could affect the publishing industry and if it could really help save struggling newspapers and magazines. An article from Computerworld points out that while publishers could benefit from the ability to charge for subscriptions, it is unclear how a subscription model will succeed when content is available for free via the internet. The Silicon Alley Insider adds, “no matter how big the Kindle screen is, electronic subscriptions are not going to save the likes of the New York Times.” Additionally, due to the black and white screen, the device can really only display newspapers and some periodicals because replicating any glossy magazine would require a color screen. In terms of educational material, coursepacks and some textbooks may display reasonably well but the majority of textbooks require color for illustrations and diagrams. It is questionable if students will really be willing to purchase a black and white device such as this. A posting on Thad Mcilroy’s blog comments, “who really believes that students are going to carry into their classes a notebook computer (or smaller) that allows them to surf the web, Twitter, provide online messaging, save their personal files and photos and a hundred other features — a device which they already own — and then purchase an additional black & white only device, albeit with a web browser, and be thankful they can leave books at home and read them instead on a device clearly inferior to their notebook or netbook (which can easily display the same material)?” It will be interesting to see what the large screen Kindle is intended for and the agreements that have been worked out. A posting on ZDNet uses NACS data to talk about how this is more about textbooks than newspapers or magazines. However, regardless of the exact intentions, it looks as though Amazon will be among the first to release a large screen device targeted to academic purposes, anyone willing to take bets on the impact to college stores over the next two academic years?

Bookshare partners with publishers and universities to make more books available to students with disabilities

Last week, Bookshare, a nonprofit company that makes books available to people with visual disabilities announced that they will be partnering with leading U.S. trade publishers, K-12 publishers, and 11 universities to make more books available to students. Contributions from publishers will include digital trade and textbooks, while the universities will provide access to the books that they scanned and formatted for students. Universities are able to scan the books because of an exemption to the U.S. copyright law which makes it legal for books to be scanned for those that have print disabilities. In the past, many scanning efforts have been duplicated across universities but with the new partnership all of the scanned and digital books will be available for access via the Bookshare online library. Bookshare will also handle the conversion of the digital files into accessible formats such as DAISY 3.0 (Digital Accessible Information System) and BRF (Braille Ready File). Bookshare’s library collection currently includes over 46,000 titles and is expected to increase to over 100,000 books by 2012.

In regards to working with the publishers to obtain the digital version of the books, Jim Fruchterman, CEO of Benetech, the nonprofit organization that operates Bookshare commented, “Digital media is the future for learners and individuals with print disabilities. Fewer than five percent of books are available in accessible formats today. Working directly with book publishers, we have an extraordinary opportunity to knock down the barriers and raise the floor of access to ensure all individuals have access to print publications at the same time.”

How do you spend your commute?

For two years, Peter Brett, a novelist from Brooklyn spent his daily commute to NYC writing a novel. However, he wasn’t writing the book on paper or even typing it on his computer; he wrote the book on his smartphone. An article from Daily News says that Brett wrote over 100,000 words for his 400 page novel while on the subway. His novel was released last year in Poland and England where it hit best seller lists and just last month it was released in U.S. Brett has stopped commuting to pursue writing full time but comments that his word per minute count was higher when he was typing on his smartphone.

E-readers in the news

There were some new developments in the e-reader space this week. Here are few of the stories:

New e-paper competitor – Researchers at the University of Cincinnati have created a new display that looks more like actual paper. The display is much brighter than the current E INK technology because it reflects 55% of ambient light as compared to 35-40%. The researchers say that the technology could eventually reflect more than 60%, making the display almost as bright as white paper. The researchers have developed partnerships with other companies and will soon begin commercializing the technology.

Braille e-book reader – Although it is likely still a concept at this point, four designers have created a Braille e-book reader that would use electromagnetic signals to change the surface pattern of the device to simulate Braille text. The technology to create the device is already available so we could see this device in the near future.

BeBook e-reader – A smaller, cheaper version of the original BeBook e-reader will soon launch in Europe. The reader has an E Ink display and runs on the Linux operating system but it does not offer wireless capability. There is no word yet if the reader will launch in the U.S.

Sony to do away with proprietary format in UK - At the London Book Fair, Richard Palk, Sony’s new business content and services manager announced that they will move away from their propriety format in favor of ePub in the UK. Palk commented, “ePub has become the de facto UK consumers' format of choice." He also added that Reader and ebook sales have exceeded expectations, "We see demand for ebooks and digital readers growing in the UK. It's clear that a reading revolution is beginning." There is no word yet, if a similar decision will occur for the US market.

Disrupting Class

Several months ago we had a blog posting that mentioned the book “Disrupting Class” by Clayton Christensen, Michael Horn, and Curtis Johnson. There was another story on the piece in eSchool News this week. The thrust of the story in eSchool News is a perfect descriptor for the forces facing college stores today with digital textbooks. It contains exactly the messages I have been trying to send to stores over the past few years, and especially the past several months. The current issue is only available to subscribers online at the moment, but the article is worth getting the free access. (BTW – eSchoolNews is often a good source of information on educational technology. Here are some extended excerpts from the article to encourage you to read more, and to read the book:

Disruptive innovation is the business idea that every so often a new innovation comes along that completely changes the marketplace, knocking the old market leaders from their perch and giving rise to new ones. […] Because they take advantage of these radical innovations, new entrants to the marketplace are essentially competing against “non-consumption” while the innovation continues to improve. Once the new innovation has matured, these companies are in a great position to compete with the established market leaders, and therefore they nearly always win.

They then use the story of Digital Equipment Corp and perceptions of how they thrived and then suddenly failed due to management practices that were once seen as sound, but later seen as poor. The article comments:

“How can smart people suddenly get so stupid?” Christensen asked. His answer: It wasn’t management’s fault; it was disruptive innovation. […] The early PCS weren’t very good, which is typical of the first wave of products to take advantage of any innovation. And as all good companies do, Digital listened to its customers, who were saying this very thing. As a result, Digital decided it wasn’t worth changing its business model. In effect, the company’s managers had to choose between making good products with a high profit margin, using a well-established business model; or scrapping that model – an extremely risky move – and making flawed products with a much smaller profit margin. Of course, sound business management practices said they should choose the first option … and the rest, as they say, is history.

Does this sound familiar to anyone? E-textbooks? E-readers? The future of the college store??? Hello, McFly? Bueller? Bueller? Anyone? Bueller?

Finally, he talks about the innovation S-curve – one of my favorite concepts in innovation:

Whenever a disruptive innovation occurs, the pattern in which the new model replaces the old one follows an S-curve that can be calculated mathematically. At first, as suppliers of a new innovation work out its flaws, adoption is fairly flat. But then, as the innovation improves to the point where it’s widely accessible and delivers a satisfactory experience, adoption spikes rapidly. This mathematical model has proven to be remarkably consistent throughout history.

And to paraphrase or reword in our context: if that historical patterns holds true, then the latest disruptive innovation affecting college stores – digital course materials – is set to take off dramatically.

The article is a good read, and the book an even better one. Disrupting class also has a blog with some provocative ideas. It should be a must-read for stores.

Google Book Search settlement delayed

On Tuesday, the Google Book Search settlement was postponed for four months to give authors more time to decide whether to participate in the settlement or opt out. The deadline to opt out is now September 4, 2009 and the final hearing will be on October 7, 2009. According to an article on CNET, the four month extension appears to have been in direct response to a request from a group of authors and not in response to Google’s request for a 60-day extension to ensure that rightholders are given enough time to respond. Gabriel Stricker, a spokesperson for Google commented, “We're excited about the proposed settlement agreement regarding Google Book Search. As we've said previously, the settlement is highly detailed, and we want to make sure rightsholders everywhere have enough time to think about it and make sure it's right for them.” Although Google was in favor of a delay, the postponement may actually benefit the parties opposed to the settlement. John Simpson, a consumer advocate with Consumer Watchdog, commented, “The four-month extension is a big victory for those who oppose the Google Books settlement. It's a clear recognition by the judge that there are problems with the proposed deal. The extension also gives the Justice Department more time to consider the antitrust issues that we and others have raised and discussed with them." As mentioned previously, if the settlement is approved, Google could gain exclusive rights to the orphan books held in university libraries which would easily affect every community and stakeholder in our industry.

The Information Technology & Innovation Foundation (ITIF) has also posted a video and a summary of the Copyright, Content and Class Action Lawsuits: A Debate on the Google Book Search Settlement event held last week at the Library of Congress. Participants in the panel included: Dr. Alan Inouye, Director of the American Library Association’s Office for Information Poicy; Dr. Daniel Clancy, Engineering Director for Google Book Search; Allan Adler, VP of Government Affairs for the Association of American Publishers; and Peter Brantley, Director of Access for the Internet Archive.

E-textbook study in the UK finds that bundling print and digital increases textbook sales

Recently, John Smith & Son, an academic and professional bookseller in the UK, conducted an e-textbook study with multiple sales models for e-textbooks including: bundling print and digital, discounted e-textbooks, point of sale add-on, and full-price e-textbooks. According to an article from Book Business, the results showed that bundling e-textbooks with the print version was the most successful model and sales increased by 25 percent. Additionally, when digital textbooks were available, used textbook sales decreased considerably with some sales decreasing as much as 68 percent. John Smith & Son anticipates that their e-textbook program will continue to grow as publishers recognize the opportunity to drive revenue growth with digital content. Already, the company has increased their e-textbook sales over 20 times last year’s units.

Apple hits its one billionth app download in just nine months

Apple's countdown to the one billionth app download ended last week when a lucky winner downloaded the “Bump” app. If you have not heard of “Bump” yet, it is a pretty cool free app that lets users swap contact information by bumping two phones together. Appropriately, the winner was a thirteen year-old and just this week there is a new research report out that indicates that teens have been cutting back spending in many areas due to the economy but one area that has been less affected – digital products. An article from Advertising Age notes, “Teens are not willing to live without things such as music, DVDs, video games, and video-game systems.” As teens become more and more immersed in digital in and out of the classroom and Apple begins the count to its two billionth download, we must consider how these factors will affect our industry in the future.

Amazon: top source for e-books and e-commerce

On Monday afternoon, Lexcycle, creator of the popular Stanza book reading application for the iPhone, announced that they have been acquired by Amazon. A posting on their website says that they are not planning to make any changes to the Stanza application and customers will still be able to browse, buy, and read ebooks from their content partners. It goes on to say, “We are excited to join forces with a company that has innovated on behalf of readers for over a decade and is a pioneer in ebooks. Like Amazon, we believe there is a lot of innovation ahead for ebooks and we could not think of a better company to join during this exciting time.” This acquisition is definitely a bit surprising and has the industry talking. An article from Business Week questions the move given that the Kindle app currently ranks higher than the Stanza app in the Apple iTunes store. The article explains that it could be that Amazon did not want Stanza to be purchased by a competitor or Amazon may be interested in adding some of Stanza’s features to the Kindle app. Another posting from PCWorld notes that Amazon was likely interested in Stanza’s ability to export PDFs, Word documents, and other eBooks which can then be placed on the Kindle. While a posting on the Bits blog indicates that the move will help Amazon strengthen its position on mobile devices, particularly Apple devices but potentially Google Android phones, the Palm Pre, and Windows Mobile devices. Many of the sources are also wondering if Amazon will eventually support more e-reading formats and in particular ePub. We’ll have to wait and see how this plays out but one thing is for sure, Amazon now owns two of the top reading apps for the iPhone.

In addition to acquiring Lexcycle, it was recently reported by Barron’s that Amazon could be responsible for about one third of all U.S. e-commerce. RBC Capital analyst Stephen Ju performed the analysis and his data suggests that U.S. e-commerce through Amazon was about 34% in Q4, up from 27% a year earlier. Ju’s analysis concluded that Amazon is continuing to gain share in the U.S. and there is opportunity for further gains in international online retailing. A posting, from the Amazon blog on Seattle P-I notes that the lack of online sales tax in most states could be a large factor for Amazon’s growth in sales during a recession.

CACS E-Book Performance Survey

The following posting is courtesy of Kathleen Kaser, Director North for the California Association of College Stores (CACS). We were very happy to learn that Kathleen recently led an informal performance survey for CACS regarding the availability and demand for e-books by higher education students in California. More about the survey and the results can be found below.

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CACS conducted an informal survey regarding the availability of E-books offered by higher education institutions and the demand for E-books by higher education students in California for the spring semester or winter quarter of 2009. It was compiled for Don Newton, who as CACS legislative liaison was asked for the information by Senator Elaine Alquist who sponsors SB 48 which “will be mandating that publishers provide both a print & full electronic version of a textbook along the following timeline; 50% of textbooks must have a full electronic version by 2015 and 100% by 2020."

The general comments are based on responses from seven California Universities and twenty Community Colleges. Universities responding were: SDSU, CSU Fresno, CSU Fullerton, UC Riverside, UC Davis, UCLA, and Cal Poly. Community Colleges responding were: Los Medanos, Ohlone, Santa Barbara, Fresno CC, Citrus, LATT, San Diego (3), Solano, San Mateo (3), Cabrillo, Foothill, Fullerton, Chaffey, Modesto, Coastline, and Chabot.

Respondents were asked three questions:
- How many E-books do you have available to sell (generally) this semester?
- How many are you selling?
- What is the student response to E-books?

Three of the seven Universities surveyed offer approximately two hundred titles, and two offer a hundred titles this term. One University offers nine titles this term, but usually has thirty. One University offers none citing no student requests. Sales results are mixed with SDSU reporting sales of a thousand E-books this term, CSU Fullerton and Cal Poly sold about two hundred, Fresno State sold thirty five, and UC Davis and UCLA sold less than ten.

Eight of the twenty Community Colleges surveyed offer more than twenty titles with no one offering more than sixty five titles. Two colleges offer ten titles this term, two colleges offer one title, and the remaining eight colleges offer none. Top sellers for E-books this term were SDCC and Coastline who each sold one hundred and fifty, Foothill sold seventy five, Chabot sold forty three, Chaffey sold twenty, Santa Barbara sold nine, with the remaining ten colleges reporting no sales.

Positive bookstore comments about E-books:
- 70% of students surveyed at a University would buy another E-book.
- 33% of students surveyed at different University would buy an E-book again, and 25% thought the E-book was better quality than the textbook.
- Demand is increasing as the supply increases.
- Students are satisfied and demand is growing.
- It is important to offer students many choices of course content.

Negative bookstore comments about E-books:
- Half of all the bookstores surveyed experience indifference to Ebooks or no demand yet from students or faculty, even if they offer E-books for sale.
- Cannot sell E-books due to district firewall connectivity problems.
- E-book prices may be too high. Students know that buying a used book and selling it back to the store at the end of the semester is less expensive than buying an E-book.
- There are some problems with downloads and refunds, but the technology is improving.
- Publisher representatives do not push E-books.
- Logistically carrying around a laptop instead of a book is cumbersome, and it is expensive to print out the book.
- Students and faculty are more interested in free, Open Educational Resources than E-books. (Comment from only one of the respondents.)

The sources of the E-books offered were Jumpbooks, MBS Universal Digital Titles, CourseSmart, and Follett. It does appear that the E-book market is a fledgling industry and that demand is increasing as the supply increases for students comfortable with technology. Fewer titles are available for Community Colleges at this time.

Don Newton added the following comments to the E-book survey results sent to Senator Alquist: “I think your goal of 50% availability by 2015 is certainly doable. However publishers are mostly moved by marketplace acceptance. Much work needs to be done to make electronic titles popular enough to warrant the investment required for publishers to make more electronic titles available.”

“The investment needed to make electronic books available is not in getting content in an electronic file. The problem is with securing the intellectual property from piracy and maintaining that security. In addition, as some of our comments show, publishers will need to make it more convenient and more reliable.”

“If publishers need to oppose your bill it will probably be for customer lack of demand, not for their inability or unwillingness to have the product in e-formats. In a few years we will see what direction customer demand leads e-book publishing availability. I am sure publishers will be speaking with you about this. Thanks for your time and please remember CACS members are ready to help with any information we have.”

Many thanks to all who responded so quickly to my request for information.

Initial results from the JISC national e-books observatory project

The Joint Information Systems Committee (JISC) national e-books observatory project in the UK began in 2007 and since then the committee has been working to explore the impacts, observe the behaviors, and develop new models to stimulate the e-book market. Earlier this month, the JISC released the results of their first user survey which was circulated to 127 higher education libraries and included more than 20,000 responses. The portions of the survey of particular significance to college stores include: the interest level for e-books and e-book purchasing intentions. The results of the survey show that there is a high level of interest in e-books with more than 60% of the academic population already using e-books. When reviewing the results by gender, age group, and level of study, men and postgraduates were more likely to use e-books and there was no significant difference among age groups. However, when it comes to purchasing e-books, students purchasing intentions are low. Only 4.6% of students actually paid for the book, while 45.3% got it from the university library, and 43.5% accessed it free off the internet.

Last week at the London Book Fair, the JISC discussed the initial results from their observatory project which provided UK university students with free access to 36 science, technology, and medical e-textbooks for two years. The results of the study show that giving students access to the e-texts did not have an effect on print sales and e-textbook usage was strong across all age groups. The study also revealed the current challenges with e-books including: students and administrators dislike for DRM restrictions and their dissatisfaction with the current purchasing model for e-books. The full report will be released in June and the results will be shared with participating publishers and academic institutions in an effort to help the market develop, and to help target the current pricing and licensing issues for e-books.

E Ink technology update

An interesting posting on Joe Wikert’s Kindleville blog discusses his recent visit to the E Ink office. Wikert reports that the company is making progress on color displays and that he actually saw a prototype with slightly washed out color but excellent clarity. He also saw displays that support animation and several displays with sharper renderings of text and graphics. While these displays will not be available for some time, the technology is progressing.

KnowledgeWorks 2020 Forecast: Creating the Future of Learning

The KnowledgeWorks Foundation’s second future forecast entitled 2020 Forecast: Creating the Future of Learning is now available. The forecast explores the key forces of change that will influence the next decade and the actions that we can take today to shape the future of learning. The forecast is designed to help users make connections among things that may seem unrelated and to help them understand how challenges occurring today fit within the larger context of patterns of change. KnowledgeWorks first forecast entitled 2006-2016 Map of Future Forces Affecting Education is still relevant but includes trends that have evolved in recent years. The new forecast is organized into six future forces and within each force there are signals, trends, and ways to take action. Some of the relevant trends for college stores include: transliteracy, eco-schools, open leadership and sociability, visual literacy, and open-source assessment. Additionally, the website features scenario planning information that you may find useful. The information is intended to help users: make use of the forecast in their own educational organization, spark conversation about future challenges, and to build support for change.

E-book and E-reader predictions

Recently there have been several noteworthy predictions and comments about e-books and e-readers that all indicate the tipping point from print to digital is approaching.

In an article from this month’s Fast Company, Steve Haber, developer of the Sony Reader said, “E-book readers will largely dominate the industry, and it could happen in less than 10 years. Every time I give a Reader to someone to test, I never get it back. It's just like when TiVo or digital cameras came out. At first, people didn't know they needed it. But once they have it, they can't live without it.”

Richard Doherty, an analyst from the Envisioneering Group expressed a similar thought in a New York Times article a few months ago when he said, “I have not interviewed any owner of an ebook device who says that I should not have bought the thing.”

Steve Pendergrast, co-founder of Fictionwise, recently predicted that by 2010 there will be a “huge surge in e-book sales” and the “tipping point” of e-book popularity will occur as consumers see more users reading e-books on planes and subways. He added that Fictionwise’s typical customer has transitioned from men to women providing “evidence that e-book sales have shifted away from the early-adopter stage” and that e-books will become more widely accepted on the mass consumer level as technology improves.

Pendergrast’s prediction is in line with the comments by Russ Wilcox, president and CEO of E Ink, at the Tools of Change Conference in February. Wilcox said, “In 12-18 months, 2-3% of American households will own e-readers.” This prediction is significant because it is at that point that everyone will know someone who owns an e-reader which will lead to the tipping point. As we begin to see more sources with corroborative data, it provides better evidence that we are in fact nearing the tipping point for e-books and e-readers.

Book Industry Environmental Council announces goals for reducing greenhouse gas emissions

For the first time, the book industry has set goals for reducing greenhouse gas emissions. This week the Book Industry Environmental Council announced that they are aiming for a 20% reduction by 2020 and an 80% reduction by 2050. A posting from Publishers Weekly reports that paper accounts for 65% of the U.S. book industry’s carbon footprint and returns are another significant factor. If the industry can reduce emissions by 20%, it would save up to 2.5 million metric tons a year which is the equivalent of the annual emissions of roughly 450,000 cars. Pete Datos, chair of the Council’s climate subcommittee commented, “I have confidence we can reduce returns dramatically. We have to work together to do that in a way that is equitable for the whole industry. We have better methods to forecast, we can get books printed and shipped faster than ever before.” The announcement did not discuss e-books but we can expect that digital options will also play an important role in the industry’s effort to reduce greenhouse gas emissions.

Wall Street Journal e-book article

Today’s Wall Street Journal features a great article entitled, How the E-Book Will Change the Way we Read and Write. In the article, author Steven Johnson discusses the “aha” moment when he realized that the book's transition to digital will change the way we read, write, and sell books in profound ways, and what the future of books and reading will look like as a result of these changes. Johnson also provides a prediction for the future, noting that as a result of developments such as the Kindle and Google Book Search, “2009 may well prove to be the most significant year in the evolution of the book since Gutenberg hammered out his original bible.” The article is very well written and worth a read.

Espresso Book Machine pilot in the U.S. and first installation in the U.K.

A recent article announced that the U.K.’s leading academic bookseller, Blackwell, will be the first bookstore in the U.K. to install an Espresso Book Machine (EBM) 2.0. The EBM 2.0 will allow the store to print and bind a 300-page paperback book with a four-color cover in about four minutes. Blackwell anticipates that the machine will help increase sales because they will be able to offer a larger variety of books and titles will no longer be out of stock. The machine could also attract new customers such as authors and self publishers who wish to have their works printed. Blackwell hopes to install more machines throughout its retail locations in the coming months.

In other news, there will be a significant number of EBM installations occurring in the U.S., as Lighting Source prepares to launch a pilot program that will let select publishers offer their titles on Espresso Book Machines located in bookstores across the country. Publishers participating in the pilot include: Simon& Schuster, Jon Wiley & Sons, Hachette Book Group, McGraw-Hill, Macmillan, University of California Press, and Norton. It is expected that 85,000 titles will be available for printing when the pilot begins next month.

Fun writing game

If you’re in the mood for something fun, try out this Twitter inspired writing game that was recently featured on the The Digitalist blog. Enjoy!

Amazon Kindle 2 sales predictions

A recent posting on TechCrunch indicates that the Kindle 2 is likely selling at twice the rate of the first generation Kindle with about 300,000 units sold to date. The first generation Kindle sold about 400,000 units total and Amazon expects to sell about 800,000 Kindle 2’s in 2009. Some analysts predict that the sales could even reach over a million this year. As e-reader technology continues to improve and more books become available in digital form, we can expect that e-reader sales will continue to increase.

Collegiate Retail Alliance partners with CourseSmart

Earlier this week, the Collegiate Retail Alliance (CRA), a coalition of 52 independent college stores, announced a partnership with CourseSmart that will integrate CourseSmart’s products and services into CRA’s VisualRATEX store management system. Users of the VisualRATEX system can now offer students 6,000 e-textbooks from 12 publishers. Students will be able to purchase the e-textbooks in the college store by picking up cards with access codes that will be placed near the printed version of the book. Once the access code has been authorized, students will be able to download the e-textbook to their desktop or access the book online via CourseSmart. Later this year, an eRATEX web store will also be available. Richard McDaniel, CRA President and Chairman, explained the initiative by saying, “As course materials shift to new platforms, the ability to offer students texts in electronic as well as print formats is essential.”

Apple approaching 1 billion iPhone app downloads

The Apple app store debuted just 9 months ago and already nearly 1 billion apps have been downloaded. The number of downloads has actually doubled since January when the count was at 500 million. A counter to track the downloads has been added to the iTunes webpage and it is moving quickly with over 34 million apps downloaded since last Friday. As mentioned in a previous posting, in recent months we have seen an increase in the number of reading, learning, campus related, and social networking apps and given these new statistics, we can expect to see many more in the coming months. Additionally, an interesting chart on the Mobclix website features a breakdown of the number of apps in each of the 20 app categories. Books and Education apps are in the top 5 with 4842 applications (13.6%) and 2313 applications (6.5%) respectively. Apple has also released a listing of the top 20 of all time PAID apps and the top 20 FREE apps. Although Books and Education apps are not featured in the top 20, two of the top free apps include social networking sites Facebook and Myspace. With the popularity of the app store increasing everyday and rumors of a large screen Apple device due out later this year, we anticipate that Apple could make a considerable impact in the higher education market in the coming months.