Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Thursday, April 30, 2009

E-textbook study in the UK finds that bundling print and digital increases textbook sales

Recently, John Smith & Son, an academic and professional bookseller in the UK, conducted an e-textbook study with multiple sales models for e-textbooks including: bundling print and digital, discounted e-textbooks, point of sale add-on, and full-price e-textbooks. According to an article from Book Business, the results showed that bundling e-textbooks with the print version was the most successful model and sales increased by 25 percent. Additionally, when digital textbooks were available, used textbook sales decreased considerably with some sales decreasing as much as 68 percent. John Smith & Son anticipates that their e-textbook program will continue to grow as publishers recognize the opportunity to drive revenue growth with digital content. Already, the company has increased their e-textbook sales over 20 times last year’s units.

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