The CITE: Movie rental kiosks on the rise

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Thursday, May 7, 2009

Movie rental kiosks on the rise

An article from The Dallas Morning News reports that Blockbuster plans to roll out 10,000 Blockbuster Express video machines nationwide by the end of the year. This move will put Blockbuster in direct competition with industry leader, Redbox, which currently operates more than 14,000 DVD rental kiosks at major chain stores. Blockbuster chief executive, Jim Keyes hopes that the business evolves into digital download kiosks rather than dispensing physical copies stored in the machine. Additionally, although Netflix posted positive profits for its first quarter, Netflix CEO Reed Hastings is concerned about the competition from kiosks. Hastings said that many customers cite the kiosks $1 a day new releases as their reason for canceling their subscriptions. However, new releases only account for one third of Netflix’s total rentals so kiosks can only compete to that extent for the time being.