Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Saturday, June 6, 2009

Study finds that Twitter is not as popular among 18 to 24 year olds

Twitter may have over 30 million users but a recent study conducted by Participatory Marketing Network and the Lubin School of Business’ Interactive and Direct Marketing Lab at Pace University found that only 22% of 18 to 24 year olds use Twitter. However, when this same age group was asked about social networking usage, 99% reported that they have at least one active profile on another social networking site.

At the recent Twtrcon conference, Michael Della Penna, co-founder and chairman of Participatory Marketing Network commented, “If [18-24 year olds] are texting, using social networks, what is the social value of Twitter?” He went on to say, “This is a classic ‘glass half full’ scenario for Twitter because it’s clear that Gen Y has an appetite for social networking, but still hasn’t fully embraced micro-blogging. There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too.”

Some other interesting findings from the study show that 89% of 18 to 24 years olds have downloaded an application for their social networking profile page and 38% own an iPhone or iPod Touch.

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