Friday, March 27, 2009
University of Michigan Press goes digital
Earlier this week, the University of Michigan Press announced that they will be moving to digital format. According to an article from Inside Higher Ed, the majority of the monographs published will now be released in digital form but readers will have the option to use print-on-demand if they choose. This announcement differs from other recent news because the University’s decision was not based on a cost saving initiative and no jobs will be eliminated, the shift is purely to take advantage of the ability to publish more books and distribute them to a broader audience. Phil Pochoda, director of Michigan press explained. “I have been increasingly convinced that the business model based on printed monograph was not merely failing but broken. Why try to fight your way through this? Why try to remain in territory you know is doomed? Scholarly presses will be primarily digital in a decade. Why not seize the opportunity to do it now?” As we begin to see more scholarly presses transition to digital for distribution or cost saving purposes, college stores should also consider seizing the opportunity to provide digital content.