The CITE: Barnes & Noble launches free e-reader application for the Blackberry

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Sunday, March 29, 2009

Barnes & Noble launches free e-reader application for the Blackberry

According to an article from The Wall Street Journal, Barnes & Noble has released a free e-reader application for the Blackberry. As noted in a previous posting, earlier this month, Barnes & Noble acquired Fictionwise, so the new e-reader is an extension of the Fictionwise e-reader application currently available for the iPhone and other mobile devices. The article explains that the decision was initiated by consumer demand and now Blackberry users will be able to access the 60,000 plus titles available on the Fictionwise eReader store. William Lynch, President of Barnes&Noble.com explained the launch, "E-books are a nascent market. We think users will engage with this. We want to be there with the right application and content regardless of the device."