Welcome
This blog is dedicated to the topics of Course materials, Innovation, and Technology in Education. it is intended as an information source for the college store industry, or anyone interested in how course materials are changing. Suggestions for discussion topics or news stories are welcome.
The site uses Google's cookies to provide services and analyze traffic. Your IP address and user agent are shared with Google, along with performance and security statistics to ensure service quality, generate usage statistics, detect abuse and take action.
Monday, March 30, 2009
Shelf Awareness article about CAMEX
Today, Shelf Awareness featured a nice write-up about the efforts of NACS Media Solutions and Mark’s digital content presentation at CAMEX. The article provides good coverage of the presentation and is worth reading especially for those that could not attend however it incorrectly states a few statistics. It explains that “only 38.1% of college stores are selling digital materials” but this statistic is misleading because it only includes independent and private stores and does not represent the industry as a whole. If contract managed stores were added to the statistic, the number would be higher. Additionally, the article explains that at Taylor & Francis, “direct sales to consumers are at a 50/50 ratio of print to digital format.” This statistic actually represents several publishers and not just Taylor & Francis. A correction notice has been submitted to Shelf Awareness.