Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.
Tuesday, March 10, 2009
How e-readers and e-books could win mass appeal
An interesting article from TWICE explains that some analysts are predicting mass appeal of e-readers and e-books if the technology is adopted by schools. Josh Martin, Yankee Group Senior Analyst commented, “I’m not really bullish that this will be a mass-market product. But if schools adopt the devices, the market could take off.” For universities such as Northwest Missouri State that are piloting e-readers and e-textbooks this semester, there could be a gradual switch to the digital versions this fall. For schools that have yet to experience the technology, the shift to digital could take more time but as more schools begin offering digital options, we could see the transition gain speed. Stores must begin preparing for the transition to digital if or perhaps when e-readers and e-books gain mass appeal.