Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Saturday, October 29, 2011

Infomercial and Web Retailing

Great article by Mashable Business if you are into new marketing practices.  There’s a new trend to integrate content with product offerings on the web, according to the article.  Content can range from editorials to videos all intended to provide value-added shopping experience for the consumer.  Some include infomercial like videos and others are in-depth articles on how to do certain things.

So, if you are shopping for a tie, you can learn about the right tie knot for your color shirt. Or, if you are looking to buy bed sheets you can learn about how to fold fitted sheets.  The content offering is producing repeat visits and giving consumers confidence to make purchases according one CEO whose company is using this technique.

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