Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Wednesday, October 12, 2011

More Tools for Professors to Customize Textbooks

The Chronicle recently reported on a trend we have been monitoring for a while.  From small start-ups to the big publishers, custom textbooks are becoming the common denominator in digital publishing.  With pressure from students who complain course materials are overpriced, professors are taking the Frankenstein mash-up approach to adopting course materials these days by taking materials from here and there, making textbooks much more affordable.

Customized course materials is not a new concept for faculty, pubishers, or college stores, but new innovations in digital technology in conjunction with the open source movement are enabling new growth in this course material segment.  Moving content to this segment is often beneficial as it reduces the cost of course materials for students, provides faculty with resources more tailored to their classes, and sell-through via the store improves. 
The Chronicle article covers several of the players -- new and traditional -- who currently operate in the custom publishing area. 

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