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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Monday, October 3, 2011

2000% Increase in Textbook Rental


eCampus, an online textbook retailer, issued an interesting press release reporting an observed surge of textbook rental to the tune of 2000% increase over the last two years.  eCampus says that one in five of all college textbook purchases online today through their site are textbook rentals in contrast to online rentals accounting for just 1 percent of all sales two years ago.   According to eCampus, new textbooks account for 40 percent of textbook sales on their site  down from 71 percent four years ago.  eCampus also reports that the purchase of used textbooks on their site has grown steadily over the past three years, from 29 percent of all sales in 2009 to more than two-thirds (37 percent) today.

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