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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Monday, October 31, 2011

Study Suggests "App Gap"

Common Sense Media surveyed parents of U.S. kids ages zero to eight conducted to understand children's patterns of use for TV, reading, music, computers, video games, and mobile digital media.  Among the report’s key findings suggests that there is an “App Gap” occurring perhaps contributing to the digital divide.  Some of the data include the following:

·   14% of lower-income parents have downloaded new media apps for their kids to use, compared to 47% of upper-income parents.
·   Among lower-income children, 27% of parent have a smart phone, compared to 57%  for higher-income children.
·   2% of lower-income children have a tablet device such as an iPad at home, compared to 17% of higher-income children.
·   38% of lower-income parents say they don’t even know what an app is, compared to just 3% of higher-income parents.

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