Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Monday, October 31, 2011

Study Suggests "App Gap"

Common Sense Media surveyed parents of U.S. kids ages zero to eight conducted to understand children's patterns of use for TV, reading, music, computers, video games, and mobile digital media.  Among the report’s key findings suggests that there is an “App Gap” occurring perhaps contributing to the digital divide.  Some of the data include the following:

·   14% of lower-income parents have downloaded new media apps for their kids to use, compared to 47% of upper-income parents.
·   Among lower-income children, 27% of parent have a smart phone, compared to 57%  for higher-income children.
·   2% of lower-income children have a tablet device such as an iPad at home, compared to 17% of higher-income children.
·   38% of lower-income parents say they don’t even know what an app is, compared to just 3% of higher-income parents.

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