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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Monday, November 30, 2009

November is the best sales month ever for the Kindle

While the Barnes & Noble Nook e-reader is sold out for the holidays, the Kindle is still in stock and breaking sales records. On Monday, Amazon reported via its website, “November is already the best sales month ever for Kindle, even before Cyber Monday.”

Last week, Amazon also announced that a few enhancements have been added to the Kindle. New Kindles will now come with 85 percent more battery life and last about seven days with the wireless turned on or about two weeks with the wireless turned off. New Kindles will also come with a built-in PDF reader. Previously, users had to pay a conversion charge to convert documents from PDFs to the Kindle format. Users will now be able to e-mail the PDFs to their Kindle e-mail address or transfer the documents to the device with a USB connection.

An article from PCWorld, notes that this could make the devices more appealing for business users. Bill Brikiatis, marketing manager for Nuance Communications commented, "This holiday shopping season, ebook readers will be hot products. Ebook reader users will look to sync up the content they use both in work and personal activities on these digital devices." He went on to say, "Business professionals will want to add more content to their ebook readers--business reports and other work documents--following the well-worn path of convergence of personal and business usage on mobile devices."

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