In an effort to attract some attention to Esquire’s print magazine, the December issue will feature augmented reality technology. According to The Wall Street Journal, the cover and several pages within the magazine will include black and white augmented reality markers that can be held up to a webcam to trigger video content onscreen. To see an example of how augmented reality works, you can check out GE’s website.
This is Esquire’s second attempt at mixing digital technology with print. You may remember that the October 2008 issue of Esquire featured a cover with an E Ink display. It is not clear what affect the E Ink cover had on sales but it certainly got Esquire some media attention.
In regards to the latest cover, David Granger, Esquire’s editor-in chief, commented, "We've been trying to do things that cause people to re-evaluate what a magazine is and get people excited about this thing called print."