Blockbuster pilots movie rentals via SD cards

An article from Fast Company says that Blockbuster is piloting new movie rental kiosks that will allow users to rent movies via SD cards. The SD cards can be used with mobile phones, computers, TV’s, or other devices that include SD readers. The movie must be viewed within 30 days of purchase and once a consumer has begun watching the movie it will be available for 48 hours. That article notes that Blockbuster hopes that the higher quality videos will target consumers that watch movies via online streaming but it is questionable if those consumers will be willing to travel to the store. The pilot is occurring at select stores in Dallas, Seattle, and Portland.