Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Monday, August 31, 2009

Analyst estimates 4% of total U.S. population will own Kindles in five years time

Jim Friedland, an analyst from Cowen and Company, has released some interesting new predictions for Kindle sales. According to a posting on Barron’s, Friedland estimates that by the end of 2009, there will be 1.5 million active Kindle devices in service. By the end of 2010, this number will increase to 3 million devices in service and within 5 years time, 17% of active Amazon customers will own Kindles which equates to 4% of the total U.S. population. Friedland added four reasons why he thinks the Kindle will continue to dominate the market. These reasons include: the Kindle’s wireless capability; low customer acquisition cost because the device can be promoted to current Amazon customers; large title list which includes newspaper and magazine subscriptions; and Amazon’s product related content and reviews.

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