Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Thursday, August 27, 2009

Barnes & Noble partners with Irex

In an effort to keep up with Amazon, Irex Technologies will partner with Barnes & Noble online bookstore when it releases an e-reader in the U.S. this fall. Currently, Irex sells e-reader devices in Europe but has yet to release a device in the U.S. According to the press release, the new e-reader will feature an 8.1 inch touch-screen and 3G wireless connection. The device will also be available for purchase in Barnes & Noble stores and online.

A comment from Kevin Hamilton, North American CEO of IREX Technologies, suggests that Irex could partner with other content providers to provide users with additional content options. Hamilton said, “We will change the dynamics of the consumer market – users want to easily purchase content from a variety of sources and we will allow them to read it on an IREX eReader as well as other devices."

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