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Friday, December 26, 2008

E-books turning the page...

An article in the New York Times Technology section this week reports that sales of e-books via e-reader devices are on the rise. Among others, some interesting quotes from the piece:

For a decade, consumers mostly ignored electronic book devices, which were often hard to use and offered few popular items to read. But this year ... the e-book has started to take hold.

The perception is that e-books have been around for 10 years and haven’t done anything ... But it’s happening now. This is really starting to take off.

And as we come close to the end of 2008, these quotes are significant ones. The article provides many other examples and provides a good summary of e-books across the spectrum of devices, and some sampling of sales trends. The message seems to be that e-books are coming close to jumping the adoption chasm and are on the verge of becoming more mainstream. Booksellers that are not thinking about how to sell content in an increasingly digital world may find themselves less and less the "go-to-first" option for readers.


Anonymous said...

Firstly , Happy Holidays, Secondly- great cite site insights.
Third-a quick review of 2008 posts and it is understanable to believe 2009 may be the year winners are declared in the digital content races.

However , from time to time i wonder if we risk being blind-sided by the races currently underway between the shiney new reading devices.

It seems that while we contemplate the flashy new equipment , the ubiquitous Lap Top has become the defacto standard device utilized to consume increasing amounts course materials - most of which is delivered with no help of the college store.

Will the next migration be from print to a next generation Kindle/Sony/iphone, or will it be from Lap Top to Kindle/Stanza device ? Does it matter?

The real story unfolding surrounds the fact that the majority of digital content delivered commercially is delivered to a sony reader- primaraly from the sony store , to a kindle -primarily from the Amazon store or an ipod- primarily from the Apple Itune store. In each case the transaction occurs completely on-line-; the only card required seems to be a credit card or pay pal equivalent ....no other cards or keys required .

We need to keep our eyes on the digitization of our supply chain and our value proposition within it rather than spending too much time placing our bets on the winners of the reading appliance races.

2009 may be the year we learn which device and more importantly which models win.

College stores are not in the device race but we have a lot at stake in the competition for a winning ditribution model.

In 2009 im looking foward to more insite on the cite site , keep up the good words

sans spell check...ct

Todd said...

Unfortunately I seem to be recalling Dandy Don Meredith when he declared a football game was over, "Turn out the lights, the party's over" . . .

That said, keeping an eye on 2009 isn't going to cut it.

Todd S in San Diego