Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Monday, December 22, 2008

The Future of Media Consumption

An interesting article from The Wall Street Journal, discusses a variety of new innovations that will soon change the way we watch movies. In the future we will be able to send movies wirelessly from iPhones to TV’s, talk with others via the TV screen while watching the same movie, and experience advanced digital projection and 3-D movies at the theater. Another feature that will become more advanced is movie distribution via kiosks. Companies such as Blockbuster and MOD Systems are in the process of scheduling and conducting pilots while our own NACS Media Solutions/Polar Frog Digital pilots are set to begin in the first two weeks of January. The idea behind all of the kiosk solutions is to offer convenience and choice to the customer by allowing them to choose a movie from a selection of thousands of titles and make it available to them in minutes. While Blockbuster is currently testing out kiosks that burn movies onto Archos portable movie players and then hook up to TV’s, MOD Systems is working on kiosks that burn movies to SD cards that can be used with select TV’s and DVD players. As noted in a previous posting and press release the NACS Media Solutions/Polar Frog Digital pilot will place kiosks in college bookstores and allow students to create “Burn to Own” DVDs. During the second phase of implementation, “Burn to Rent” DVDs and a web-based download delivery option will also be available.

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