The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Thursday, December 11, 2008

Amazon Kindle out of stock for Christmas

According to a recent article, Amazon may have underestimated the demand for the Kindle this holiday season because the device is now sold out through Christmas. As noted in a previous posting, search traffic for the Kindle soared to 479% when Oprah endorsed the Kindle on her October 24th show. The Amazon Kindle webpage explains that new purchases are “Expected to ship in 11 to 13 weeks.” So did Oprah’s praise really drive sales much higher than Amazon anticipated? An interesting article from Motley Fool speculates that Amazon may have actually intended for the sell-out and delay on new shipments because their next generation Kindle is due to hit the market in the first quarter of 2009 or in about the same time frame as the expected ship date of "11 to 13 weeks." This could mean that Amazon is trying out Apple’s tactic of decreasing shipments in anticipation for the next release. However, whether or not the sell-out was planned, Amazon is sure to miss out on some holiday revenue. The article notes, “The company's timing is terrible, of course. It should have hit the market with these puppies in October, when Bezos was on Winfrey's show. Instead, it lets rival Sony’s Reader, and smaller niche players, carve up market share over the holidays. Amazon got the market pumped about e-books last month, and now it's the one company that isn't delivering the goods. Ouch.”

1 comment:

Karen in TN said...

For those who are still searching for an Amazon Kindle (and who were not lucky enough to be at today's taping of Ellen, where the entire audience received a free Kindle and basket of other goodies from Amazon), the refurbished Kindles keep combing back in stock at Amazon. There were several up this morning at 11 am EST (this isn't the first time this was a good time to check - remember that 11 am EST is 8 am PST) and didn't sell out until after 11:30. From the comments on who grabbed one, there must have been at least dozen in stock today:


Note that if the refurbished units are sold out, that page will also display "used" Kindles being sold by third parties, not Amazon. Generally these are new or only slightly used units, sold at a premium due to the shortage. I know that dozens of the refurbished Kindles have been sold and shipped since Dec 1, but they go in an out of stock quickly. They don't last on the site very long, so if you want one, you must order it immediately if you find one in stock. If you they are out of stock when you check, be sure to read my blog for tips on getting one: