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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Wednesday, October 14, 2015

Newest Entry in Social Media Race

KakaoTalk is a no-cost messaging app that sends messages, photos, videos, and voice notes for free. It also may be the next big thing on campus.

The app even allows users to make free conference calls over WiFi, according to Joshua Kim, a technology writer for Inside Higher Education. He reported in in early September that a number of his Korean in-laws were already using the app and wondered how long it would take before he would start seeing students using it on campus.

Apparently not very long at all. By the end of September, KakaoTalk was being offered in the App and Google Play stores as a free download, along with a smartwatch app. The key features include fast and reliable messaging, no matter the network, with free multimedia and voice call functions. Users can also see who reads their messages, send messages while in other chatrooms, and schedule appointments. It even has mobile games to play.

“From watching how my family uses KakaoTalk, I could envision a wholesale retreat from Facebook,” Kim wrote. “Facebook is too broad, too slow, and populated with too many people. KakaoTalk could be the next big higher-ed thing because it is not Facebook.”

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