The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Thursday, October 15, 2015

Mobile Use of Digital on the Rise

Mobile devices now account for nearly two-thirds of all digital minutes consumed, which shouldn’t come as much of a shock to collegiate retailers. However, that number is up 11% since 2013, according to a report from Digital Content Next (DCN).

The comScore 2015 Mobile App Report found that 62% of all digital usage is on mobile phones, with users spending more than 44% of their time using smartphone apps. The study also reported that fewer users turn on their desktops to go online, with digital usage at 38%, down from 49% two years ago.

The most mobile-app visits are to Facebook and Google, with Facebook accounting for nearly 126 million unique visitors. Millennials average nearly 26 hours a month on Facebook and spend two hours a day on social and entertainment apps.

“Mobile offers publishers a unique opportunity to expand their brand across platforms,” wrote Rande Price, research director of DCN. “It’s also a key opportunity to attract millennials as long-term and engaged users.”

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