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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, October 9, 2015

More Shoppers Consult Amazon First

When it comes to searching for products on the web, many consumers treat Amazon like a regular Internet search engine.

In a new Survata study of American consumers, a sizable 44% indicated they head straight for Amazon’s website when they want to shop for a particular product. That means other retailers—especially smaller, independent ones—don’t even get a chance to compete for those shoppers online, unless somehow Amazon doesn’t carry the item.

Amazon’s personalization technology received high marks from respondents, with 75% saying other online sellers don’t come close and 87% indicating they’d rather do business with a site capable of ascertaining their needs and guiding them to suggested products.

Retailers have a little more opportunity to snag a sale with 34% of the survey respondents who said they look for products first on the major search engines, notably Google, Bing, and Yahoo. Just 21% of survey-takers habitually begin their search for products at a specific retail merchant.

Of consumers who use their smartphone to shop, the biggest reason (given by 47%) was to obtain information on products and prices.

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