The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Tuesday, December 30, 2014

Teens Drift from Facebook to Other Sites

Is Facebook still cool with teenagers? The answer is yes and no.

According to Bloomberg Businessweek, a new report by Frank N. Magid Associates Inc. shows that 88% of 13- to 17-year-olds who are on social media have Facebook accounts. That’s a pretty healthy percentage.

However, the percentage was 94% in 2013 and 95% in 2012, indicating more teens in middle and high school are moving away from Facebook—partly out of concern for security reason, the Magid report said. If the slide continues, it’s unclear what impact that might have on Facebook.

The teens aren’t really flocking to any one social media platform in lieu of Facebook, though. Of course, Instagram (owned by Facebook) remains hugely popular and Snapchat’s on the rise, too. Twitter, which most teens ignored a few years ago, is now catching on a little with this age group; almost half now tweet.

Interest in Pinterest is growing rapidly, especially among teen girls. The Magid report noted teens indicated they felt safer using Pinterest than Facebook. “Pinterest also ranked higher in ‘fun,’ with 40% saying so compared with 18% for Facebook,” Bloomberg Businessweek said.

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