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Wednesday, December 24, 2014

Get Ready for More Wearables

Wearable technology has not been a huge hit with consumers, but that may be about to change. The tide could turn when the Apple Watch hits the market, with Forrester Research predicting there will be 10 million users when the device is finally available, according to a report in InformationWeek.

The Forrester survey of 4,500 online adults from the Unites States showed interest in wrist-based wearables increased from 28% in 2013 to 42% in 2014. While not a guaranteed success, Apple has the high-end customer base to make it work.

Smartwatches were rated higher in the survey than all other wearable devices, but wearables in clothing ranked second to wrist-based devices and 19% of the respondents said they were interested in gadgets embedded in clothing.

Ralph Lauren already put built-in sensors in its Polo Tech shirts that tracked the heart rate and movement of the ball boys at the U.S. Open tennis tournament last summer. Tech enthusiasts were also buying smart shoes and jackets that provide walking directions for the user in 2014. The trend will speed up in 2015 with monitors for pets, inside the bedroom, and even a pill-shaped camera that will show a person’s gastrointestinal tract.

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