There is news that Atria Books plans to insert RFID chip in 1000 copies of the book THE IMPULSE ECONOMY: Understanding Mobile Shoppers and What Makes Them Buy, making it the first “smart book.” The consumer's can tap their NFC enabled phone to the RFID sticker and the phone will automatically open the phone's mobile web browser on specific book-related content.
"Proximity marketing solutions like NFC will allow for seamless and frictionless interactive experience whether this is for interactive content on your phone or mobile wallet commerce opportunities," says Gary Schwartz, the author of THE IMPULSE ECONOMY. "This new breed of consumer is using the mobile phone in the physical store to select products, research purchases, and act on content."
Atria Books is an imprint of Simon & Schuster, a part of CBS Corporation.
