Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Thursday, November 17, 2011

The Coolest QR Codes

CNN Money has an interesting story this week on companies that have taken QR codes beyond black and white to full color and beyond.  The story provides a collection of 23 QR codes that reflect brand as much as provide a link to relevant content.  As QR codes gain traction faster than the latest smartphone, perhaps it is time for more retailers and organizations to "think outside the QR-code box" and design codes that extend product brand or image. 

Among some of the companies using creative QR codes in the CNN story:  Gillette, Red Cross, Ralph Lauren, Macy's, True Blood (HBO), Time, and the Salvation Army.  The gallery is also worth looking at to see how some of these organizations use QR codes (i.e., what they direct the user to as a destination).

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