The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Sunday, November 13, 2011

Price Comparison on Mobile Expected to Increase for the Holidays

Mobile Commerce Daily reports on Deloitte’s new annual survey showing that 59% of smartphone owners plan on using their devices for price comparison shopping during the holiday season.  While 44% percent of consumers who own smartphones  plan on using social media connections to seek out advice, discounts, and reviews. 

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