Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Sunday, November 13, 2011

Price Comparison on Mobile Expected to Increase for the Holidays

Mobile Commerce Daily reports on Deloitte’s new annual survey showing that 59% of smartphone owners plan on using their devices for price comparison shopping during the holiday season.  While 44% percent of consumers who own smartphones  plan on using social media connections to seek out advice, discounts, and reviews. 

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