Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Thursday, November 3, 2011

Follett Sees Growth in Both Rental and Digital

PR Newswire reports that Follett saved students close to $90 million in three months mainly due to their Rent-A-Text program.  According to the article, Follett textbook rentals doubled in 2011 compared to 2010 and expects to see saving of up to $200 million for the 2011-2012 academic calendar.  Follett also saw digital textbook sales double in 2011 compared to 2010.

We have heard other anecdotal information that digital sales, where the inventory option exists, doubled in sell-though this fall, growing from 2-3% up to 5-6%.  This data has not yet been verified or examined across a larger pool of stores. 

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