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Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.



Wednesday, November 24, 2010

e-readers expected to be a top seller this holiday season

E-readers are expected to be a popular gift this holiday season and many e-reader companies have expanded the distribution of their devices to stores like Target, Best Buy, and Walmart. In addition, Amazon, Borders, and Barnes & Noble, have come up with new ways to promote their devices on the web or in the stores.

In an article from The New York Times, Peter Hildick-Smith, president of the Codex Group, says, “This is the tipping-point season for e-readers, there’s no question. A lot more books are going to be sold in e-book format. It also means that a lot fewer people are going to be shopping in bookstores.”

Forrester Research predicts that about nine million e-readers are currently in circulation in the United States and this could increase to 10.3 million after the holidays.

As mentioned previously, according to a survey by the Consumer Electronics Association, e-readers rank fifth on the holiday wish lists of adults.

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