Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Monday, November 8, 2010

Study finds digital books could make up 25% of book sales by 2015

An article from The Bookseller.com discusses a new digital study that was conducted by Bain & Company. The study included 3,000 people from the U.S., France, Germany, Japan, Korea, and the United Kingdom. The study found that up to 25% of books will be sold in digital format by 2015 and 15-20% of consumers will own e-reader devices. The study also showed that the switch to digital will occur more rapidly in the U.S. and Korea.

In terms of profit, the study found that digital could represent 20-28% of book industry profits. However, this will be dependent on innovation of the content and operating methods. The study noted, “Experimenting with new formats - non-linear, hybrid, interactive or social - is where opportunity lies.”

No comments: