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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, November 12, 2010

Results from NACS’ OnCampus Research study about e-books and e-readers

NACS’ research division, OnCampus Research, recently conducted an e-book and e-reader survey to find out how much college students are accessing e-books and the devices that they are using. Highlights from the report can be found here.

The study produced many interesting findings. In regards to e-book purchases, 13 percent of college students said that they purchased an e-book within the past three months. Of the 13 percent, 56 percent said that the primary reason for their purchase was that it was a required course material for class.

In regards to devices, eight percent of college students currently own an e-reader or an Apple iPad. Of the 92 percent that do not own a device, five percent plan to make a purchase in the near future and another 36 percent are unsure if they will buy one. The primary reason that 42 percent of students gave for not wanting to purchase a device was that they prefer print books. An additional one-third of the students said that they were not sure how an e-reader device would benefit them and 18 percent said that the device was too expensive or they were waiting for prices to drop.

These stats show that interest in e-books and e-readers is growing but the majority of students still prefer print or do not yet see the need for a device. This is likely to change as the technology progresses, the prices for e-readers come down, and the benefits are realized. In addition, the students in college today tend to have a lower preference for digital than the students a few years younger. As these students enter college in the next few years, we will likely see a significant change in preferences.

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