Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Tuesday, October 5, 2010

Sales forecasts for the iPad and Kindle

A few recent articles discuss updated sales predictions for the iPad and Kindle.

Gene Munster, analyst for Piper Jaffray, says that Apple could control 94 percent of the global tablet market this year. This means that Apple may sell an estimated 10.7 million tablets out of 11.3 million in industry sales. Munster also increased the forecast for iPad sales in 2011. Munster previously estimated that Apple would sell about 14.5 million units in 2011. The new forecast says that Apple could sell 21 million iPads and surpass sales of the Mac.

A second article from Electronista discusses Kindle sales. Douglas Anmuth from Barclays Capital estimates that Amazon will sell about five million Kindles this year and 11.5 million in 2012.

These forecasts put Apple ahead of Amazon in terms of device sales but Amazon will still benefit from e-book sales on the iPad. Currently, the Kindle app is one of the most popular apps for the iPad.

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