Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Tuesday, October 19, 2010

Mobile usage among teens and young adults is on the rise

Nielsen has released a new report about mobile usage in the U.S. that has some interesting statistics.

In regards to texting, teens between the ages of 13-17 far surpass every other age group. Teens send an average of 3,339 texts a month or about six texts for every hour that they are awake. Young adults between the ages of 18-24 come in second at about 1,630 texts per month or about three texts per hour. For both age groups, voice activity has decreased since last year.

According to the report, these age groups are now relying on their phones for many tasks in addition to texting including: the Internet, e-mail, multimedia, games, and apps. Since the second quarter of 2009, data usage among teens (ages 3-17) has quadrupled and among young adults (18-24) it has tripled.

The increased reliance on mobile devices among these age groups presents many opportunities for the mobile industry in the future.

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