Welcome


This blog is dedicated to the topics of Course materials, Innovation, and Technology in Education. it is intended as an information source for the college store industry, or anyone interested in how course materials are changing. Suggestions for discussion topics or news stories are welcome.

The site uses Google's cookies to provide services and analyze traffic. Your IP address and user agent are shared with Google, along with performance and security statistics to ensure service quality, generate usage statistics, detect abuse and take action.

Saturday, October 2, 2010

e-reader users are likely to read more and purchase more books

A new study from market research firm Harris Interactive found that 8 percent of Americans use an e-reader and an additional 12 percent plan to purchase an e-reader within the next six months.

The study also found that consumers that own e-readers read more and purchase more books. The study notes, "Overall, two in five Americans (40%) read 11 or more books a year with one in five reading 21 or more books in a year (19%). But among those who have an e-reader, over one-third read 11-20 books a year (36%) and over one-quarter read 21 or more books in an average year (26%)."

Additional results from the study can be found here.