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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Saturday, October 2, 2010

e-reader users are likely to read more and purchase more books

A new study from market research firm Harris Interactive found that 8 percent of Americans use an e-reader and an additional 12 percent plan to purchase an e-reader within the next six months.

The study also found that consumers that own e-readers read more and purchase more books. The study notes, "Overall, two in five Americans (40%) read 11 or more books a year with one in five reading 21 or more books in a year (19%). But among those who have an e-reader, over one-third read 11-20 books a year (36%) and over one-quarter read 21 or more books in an average year (26%)."

Additional results from the study can be found here.

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