The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Thursday, October 7, 2010

Scholastic study on reading in the digital age

Scholastic has released the results from its 2010 Kids and Family Reading Report that explored reading in the digital age. The study included children between the ages of 6 and 17, and their parents for a total of 2,090 respondents.

The study produced some interesting findings including:

  • 25 percent of children (age 6-17) have read a book on a digital device
  • 57 percent of children (age 9-17) say they are interested in reading an e-book
  • 33 percent of children (age 9-17) say they would read more books for fun if they had greater access to e-books.

While digital is appealing to many children, the results also showed that kids still embrace print books. 66 percent of children (ages 9-17) agreed with the statement, “I'll always want to read books printed on paper even though there are e-books available."

As for the parents, 6 percent said that they currently own an e-reader and another 16 percent plan to buy one within the year. In addition, 83 percent of the parents said they do or will encourage their child to use their e-reader device. However, many parents worry about the impact of digital devices. 56 percent of parents said that they worry that their children will become less interested in reading books for fun as they become more involved with digital devices.

The full report is available on Scholastic’s website.

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