Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Friday, November 6, 2015

Should Apple Buy a University?

Rumor has it that the next big thing from Apple could be an electric car. Economist Alex Tabarrok would rather see the computer giant sink its cash into a university.

To Tabarrok, an Apple University could serve as the proving ground for educational technologies. He envisions an institution of higher education that could become a leader in online technologies, artificial-intelligence tutors, and virtual-reality experimentation.

In addition, Apple’s worldwide reputation would help attract the best students, which would create a greater demand for Apple educational products. The firm has already started the process with iTunes U and training courses in business and design, according to Tabarrok.

“More than a century ago, Stanford, Carnegie, and Rockefeller used their industrial-age fortunes to build some of our best universities,” Tabarrok wrote in Marginal Revolution. “Isn’t it time for another great university built for the information age?”

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