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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, November 6, 2015

Should Apple Buy a University?

Rumor has it that the next big thing from Apple could be an electric car. Economist Alex Tabarrok would rather see the computer giant sink its cash into a university.

To Tabarrok, an Apple University could serve as the proving ground for educational technologies. He envisions an institution of higher education that could become a leader in online technologies, artificial-intelligence tutors, and virtual-reality experimentation.

In addition, Apple’s worldwide reputation would help attract the best students, which would create a greater demand for Apple educational products. The firm has already started the process with iTunes U and training courses in business and design, according to Tabarrok.

“More than a century ago, Stanford, Carnegie, and Rockefeller used their industrial-age fortunes to build some of our best universities,” Tabarrok wrote in Marginal Revolution. “Isn’t it time for another great university built for the information age?”

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