Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Friday, November 13, 2015

Apple Watch Looks Like a Hit

Apple could have another big seller on its hands. The computer giant hasn’t revealed sales figures for its Apple Watch, but the marketing research firm Canalys reported that Apple shipped more of the devices in the last 15 months than all other vendors combined.

Canalys found that Apple shipped nearly seven million Apple Watches since its debut in late April. The firm also suggested that supply problems at the launch kept shipment numbers down.

“After experiencing significant supply-chain constraints early on, Apple managed to overcome its production struggles with the Apple Watch and is building momentum going into the fourth quarter,” an analyst at Canalys said. “Shipments are steadily increasing as it has greatly expanded the watch’s channel footprint internationally.”

Canalys reported that Pebble shipped 200,000 units during the third quarter. During the same time period, Apple shipped more than 300,000 units and was the only smartwatch maker to do so.

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