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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Monday, July 7, 2014

Teens Still Use Facebook in Droves

News about Facebook usage hasn’t been all that positive of late. There’s a Pew Research survey that said teens are turning away from the social media site because of an increased adult presence and then Princeton University reported Facebook would lose 80% of its users by 2017.

Forrester Research took another look at the data and came up with a different interpretation. It found that while Facebook usage has declined, a large majority of young people still use it. In fact, a comScore report  in 2013 found Facebook usage for college-aged adults dropped just 3%, with 89% still using the site.

“Young adults aren’t using Facebook is a fun story that some lazy people like to tell,” Jason Stein, president of the social media agency Laundry Service, told Digiday.

The Forrester study also showed that nearly 80% of the 4,517 online respondents, ages 12 to 17, used Facebook, well ahead of any other social media site except YouTube. Instagram, Twitter, and Google+ were all used by less than 60% of the respondents, while Snapchat, Vine, Pinterest, and Tumblr were all used by less than 40%.

“The bottom line: The sky is not falling,” Nate Elliott, co-author of the report, wrote in his blog. “Facebook does not have a problem attracting or retaining teen users.”

That’s good news for the college store industry, which has latched onto Facebook as a way to engage with students on campus.

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