Cognizant computing is the next phase in cloud computing, according to a report from research firm Gartner. Cognizant computing uses information to develop services and activities that enhance the consumer experience and includes bill payment, managing health and fitness, and delivering context-specific ads.
It will impact mobile devices and apps, wearable technology, networking, services, and cloud providers, and should become one of the most important parts of customer retention over the next few years.
“Cognizant computing is already beginning to take shape via many mobile apps, smartphones, and wearable devices that collect and sync information about users, their whereabouts, and their social graph,” said Jessica Ekholm, research director at Gartner. “Over the next two to five years, the Internet of Things and big data will converge with analytics. Hence, more data will make systems smarter.”
The use of cognizant computing will allow businesses to gain insight into products and services their customers want. They will then be able to turn data into personalized services and offers for customers.
“The increased awareness of and implementation of analytics and self-learning systems will force business-to-customer companies to hasten their adoptions of these technologies to stay competitive and better serve the consumer of the future,” Ekholm said. “Analytics is the key component and creates the backbone of cognizant computing.”